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subject:"Public relations"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Markenartikel"
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Search: subject_exact:"Internet-Community"
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Public relations
Markenartikel
Social Web
219
Social web
219
Consumer behaviour
170
Konsumentenverhalten
170
Internet marketing
93
Online-Marketing
93
Beziehungsmarketing
64
Relationship marketing
64
Social media
54
Brand management
52
Markenführung
52
Online retailing
50
Online-Handel
50
Viral marketing
43
Virales Marketing
43
Brand image
33
Markenimage
33
Customer satisfaction
25
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25
Electronic Commerce
25
Kundenzufriedenheit
25
Confidence
24
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24
Customer integration
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Retail trade
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Kumar, Jitender
2
Kumar, Vikas
2
Arizal N
1
Aznuriyandi
1
Bento, Marisa
1
Coelho, Pedro Simões
1
Desai, Bhavini
1
Dhir, Amandeep
1
Geng, Shuang
1
Gutierrez, Anabel
1
Han, Heesup
1
Hu, Yangjuan
1
Hyun, Hyowon
1
Jamil, Raja Ahmed
1
Juju, Undang
1
Jung, Na Young
1
Katsumata, Sotaro
1
Kaur, Puneet
1
Kaushal, Vikrant
1
Khanyapuss Punjaisri
1
Kim, Soohyun
1
Kim, Soyoung
1
Kumar, Archana
1
Kumar, Sushant
1
Lee, KangYoon
1
Lim, Heejin
1
Lim, Rachel Esther
1
Martinez, Luis F.
1
Martinez, Luisa M.
1
Murphy, Mikko
1
Nayak, Jogendra Kumar
1
Nofrizal
1
O'Leary, Simon
1
Park, Hyejune
1
Park, Jungkun
1
Popp, Bastian
1
Qayyum, Abdul
1
Rita, Paulo
1
Santos, Zélia Raposo
1
Shah, Adnan Muhammad
1
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Journal of retailing and consumer services
Journal of business research : JBR
44
Corporate communications : an international journal
36
The journal of product & brand management
31
The journal of brand management : an international journal
28
Journal of communication management : an international journal
25
International journal of internet marketing and advertising : IJIMA
13
SpringerLink / Bücher
13
Business horizons
12
International journal of advertising : the review of marketing communications
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of marketing communications
12
Journal of promotion management : innovations in planning and applied research
12
Corporate reputation review : an international journal
10
International journal of business communication : IJBC ; a publication of the Association of Business Communication
10
Tourism management : research, policies, practice
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Journal of promotion management : JPM
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Springer eBook Collection
8
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
7
Harvard business review : HBR
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of business ethics : JOBE
7
Journal of fashion marketing and management
7
Journal of internet commerce
7
Marketing intelligence & planning
7
Strategic corporate communication in the digital age
7
Technological forecasting & social change : an international journal
7
Harvard-Business-Manager : das Wissen der Besten
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of hospitality management
6
Journal of strategic marketing
6
PR-Praxis
6
Psychology & marketing
6
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
6
Research
6
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
6
Administrative Sciences : open access journal
5
Ethical practice of social media in public relations
5
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ECONIS (ZBW)
18
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1
Changes and determinants of consumer shopping behavior in e-commerce and social media product Muslimah
Nofrizal
;
Juju, Undang
;
Sucherly
;
Arizal N
;
Waldelmi, Idel
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014236947
Saved in:
2
Retailers, don't ignore me on social media! : the importance of consumer-brand interactions in raising purchase intention - privacy the Achilles heel
Gutierrez, Anabel
;
Khanyapuss Punjaisri
;
Desai, Bhavini
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253466
Saved in:
3
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
4
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
5
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
6
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
7
The effects of ad heuristic and systematic cues on consumer brand awareness and purchase intention : investigating the bias effect of heuristic information processing
Tan, Yingsi
;
Geng, Shuang
;
Katsumata, Sotaro
;
Xiong, Xiaojun
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012665878
Saved in:
8
What drives brand love and purchase intentions toward the local food distribution system? : a study of social media-based REKO (fair consumption) groups
Kumar, Sushant
;
Murphy, Mikko
;
Talwar, Shalini
;
Kaur, Puneet
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502672
Saved in:
9
A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention
Park, Jungkun
;
Hyun, Hyowon
;
Toulany Thavisay
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012430623
Saved in:
10
When luxury brands meet China : the effect of localized celebrity endorsements in social media marketing
Yu, Shubin
;
Hu, Yangjuan
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238317
Saved in:
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