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subject:"Public relations"
~person:"Abid, Aman"
~person:"Benitez, Jose"
~person:"Fogel, Joshua"
~subject:"Ambidextrous organization"
~subject:"Dynamic capabilities"
~subject:"Innovation management"
~subject:"Internet marketing"
~subject:"Social media in the workplace"
~type_genre:"Article in journal"
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Search: subject_exact:"Internet-Community"
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Public relations
Ambidextrous organization
Dynamic capabilities
Innovation management
Internet marketing
Social media in the workplace
Online-Marketing
12
Social Web
12
Social web
12
Advertising
6
Werbung
6
Advertising effects
5
Werbewirkung
5
social media
4
Arzneimittel
3
Consumer behaviour
3
Direct marketing
3
Direktmarketing
3
E-commerce
3
Electronic Commerce
3
Internet
3
Konsumentenverhalten
3
Pharmaceuticals
3
Social media
3
Beziehungsmarketing
2
Facebook
2
Film industry
2
Filmwirtschaft
2
Media usage
2
Mediennutzung
2
Physicians
2
Relationship marketing
2
Social Media
2
Viral marketing
2
Virales Marketing
2
advertising
2
intention
2
Ärzte
2
Addictive behavior
1
Advertisement
1
Arbeitsgruppe
1
Arbeitsleistung
1
Bechdel Test
1
Brand Managers
1
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Online availability
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Undetermined
10
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Article
12
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
12
Language
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English
12
Author
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Abid, Aman
Benitez, Jose
Fogel, Joshua
Filieri, Raffaele
15
Law, Chun Hung Roberts
14
Loureiro, Sandra Maria Correia
14
Dwivedi, Yogesh Kumar
13
Rita, Paulo
13
Harrigan, Paul
12
Bigné Alcañiz, J. Enrique
10
Brem, Alexander
10
Füller, Johann
9
Kumar, Vikas
9
Schweidel, David A.
9
Hollebeek, Linda D.
8
Karjaluoto, Heikki
8
Saxton, Gregory D.
8
Schivinski, Bruno
8
Stephen, Andrew T.
8
Bilgihan, Anil
7
Grewal, Dhruv
7
Haenlein, Michael
7
Hajli, Nick
7
Hennig-Thurau, Thorsten
7
Kim, Juran
7
Ko, Eunju
7
Michaelidou, Nina
7
Moro, Sérgio
7
Okumus, Fevzi
7
Phua, Joe
7
Pitt, Leyland F.
7
Rahman, Zillur
7
Soutar, Geoffrey N.
7
Tan, Yong
7
Thaichon, Park
7
Vrontis, Demetris
7
Agnihotri, Raj
6
Ahuja, Vandana
6
Akram, Umair
6
Bonilla Quijada, María del Rocío
6
Chen, Huan
6
Cheung, Man Lai
6
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Published in...
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Health marketing quarterly
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Arts and the market : AAM
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
Journal of organizational computing and electronic commerce
1
Journal of strategic marketing
1
The psychologist-manager journal : official journal of the Society of Psychologists in Management
1
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ECONIS (ZBW)
12
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1
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10
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12
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1
Social media in politics : how to drive engagement and strengthen relationships
Abid, Aman
;
Harrigan, Paul
;
Wang, Shasha
;
Roy, Sanjit
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 298-337
Persistent link: https://www.econbiz.de/10014299254
Saved in:
2
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
3
Reviewer information and advertisement format : impact on watching a new movie release
Fogel, Joshua
;
Prabhu, Prajwal
- In:
Arts and the market : AAM
12
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013373290
Saved in:
4
Physician rating websites and use or non-use of a physician after reading these reviews
Fogel, Joshua
;
Wahba, Viviane
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
2
,
pp. 55-73
Persistent link: https://www.econbiz.de/10012519981
Saved in:
5
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
6
Direct-to-consumer prescription medication advertisements and use of different types of media
Fogel, Joshua
;
Herzog, Rivka
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
4
,
pp. 51-72
Persistent link: https://www.econbiz.de/10012427422
Saved in:
7
Passing the Bechdel Test and the influence of Internet and social media advertising on seeing a new movie release
Fogel, Joshua
;
Criscione, Kara
- In:
The psychologist-manager journal : official journal of …
22
(
2020
)
3
,
pp. 67-77
Persistent link: https://www.econbiz.de/10012304000
Saved in:
8
Impact of the usage of social media in the workplace on team and employee performance
Song, Qi
;
Wang, Yi
;
Chen, Yang
;
Benitez, Jose
;
Hu, Jiang
- In:
Information & management : the internat. journal of …
56
(
2019
)
8
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012129453
Saved in:
9
Direct-to-consumer prescription medication advertisements and obtaining prescriptions with or without a doctor's prescription
Fogel, Joshua
;
Zhuk, Anna
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 220-235
Persistent link: https://www.econbiz.de/10012200141
Saved in:
10
IT-enabled knowledge ambidexterity and innovation performance in small U.S. firms : the moderator role of social media capability
Benitez, Jose
;
Castillo, Ana
;
Llorens, Javier
;
Braojos, …
- In:
Information & management : the internat. journal of …
55
(
2018
)
1
,
pp. 131-143
Persistent link: https://www.econbiz.de/10011813565
Saved in:
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