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subject:"Public relations"
~person:"Alzaidi, Maram Saeed"
~person:"Ashfaq, Muhammad"
~person:"Casper Ferm, Lars-Erik"
~subject:"Celebrity-Werbung"
~subject:"Confidence"
~subject:"Internet marketing"
~subject:"Online interaction propensity (OIP)"
~type:"article"
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Public relations
Celebrity-Werbung
Confidence
Internet marketing
Online interaction propensity (OIP)
Social Web
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Social web
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Online-Marketing
5
Beziehungsmarketing
4
Consumer behaviour
4
Konsumentenverhalten
4
Relationship marketing
4
Vertrauen
4
Social media
3
Trust
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Participation attitude
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Personal banking
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Privatkundengeschäft
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Retail banking
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Arabische Golf-Staaten
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Attitudinal loyalty
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Betriebliche Wertschöpfung
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COVID-19
1
Celebrity endorsement
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Coronavirus
1
Customer engagement
1
Customer integration
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Data protection
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Datenschutz
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Digital financial inclusion
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Digitalisierung
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Digitization
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Drive for environmental responsibility
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Electronic Banking
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Electronic banking
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Alzaidi, Maram Saeed
Ashfaq, Muhammad
Casper Ferm, Lars-Erik
Filieri, Raffaele
17
Law, Chun Hung Roberts
14
Dwivedi, Yogesh Kumar
13
Loureiro, Sandra Maria Correia
13
Rita, Paulo
13
Harrigan, Paul
12
Bigné Alcañiz, J. Enrique
11
Hollebeek, Linda D.
11
Hajli, Nick
10
Karjaluoto, Heikki
10
Kumar, Vikas
9
Schweidel, David A.
9
Vrontis, Demetris
9
Bilgihan, Anil
8
Fogel, Joshua
8
Saxton, Gregory D.
8
Schivinski, Bruno
8
Skiera, Bernd
8
Stephen, Andrew T.
8
Thaichon, Park
8
Akram, Umair
7
Constantinides, Efthymios
7
Donthu, Naveen
7
Etter, Michael
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Grewal, Dhruv
7
Haenlein, Michael
7
Hazari, Sunil
7
Hennig-Thurau, Thorsten
7
Kian Yeik Koay
7
Ko, Eunju
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Liang, Sai
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Luoma-aho, Vilma
7
Michaelidou, Nina
7
Milne, George R.
7
Moro, Sérgio
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Okumus, Fevzi
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Phua, Joe
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Quach, Sara
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Rahman, Zillur
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Journal of retailing and consumer services
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ECONIS (ZBW)
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1
The role of trust and privacy concerns in using social media for e-retail services : the moderating role of COVID-19
Alzaidi, Maram Saeed
;
Agag, Gomaa
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013366347
Saved in:
2
Social media celebrities and new world order : what drives purchasing behavior among social media followers?
Wahab, Hamza Kaka Abdul
;
Meng, Tao
;
Tandon, Anushree
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013366380
Saved in:
3
Value co-creation and social media : investigating antecedents and influencing factors in the U.S. retail banking industry
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012581891
Saved in:
4
Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry : a multi-group analysis utilizing social exchange the...
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581920
Saved in:
5
Social media and sustainable purchasing attitude : role of trust in social media and environmental effectiveness
Zafar, Abaid Ullah
;
Shen, Jie
;
Ashfaq, Muhammad
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012666038
Saved in:
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