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subject:"Public relations"
~person:"Bortree, Denise Sevick"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Electronic Commerce"
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Search: subject_exact:"Internet-Community"
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Public relations
Electronic Commerce
Social Web
27
Social web
27
Consumer behaviour
15
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15
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15
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15
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12
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12
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12
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8
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Bortree, Denise Sevick
Loureiro, Sandra Maria Correia
Saxton, Gregory D.
11
Dwivedi, Yogesh Kumar
10
Etter, Michael
8
Heinemann, Gerrit
8
Pleil, Thomas
8
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8
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7
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7
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7
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6
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6
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6
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6
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6
Qiu, Liangfei
6
Waters, Richard D.
6
Ahuja, Vandana
5
Fletcher, Amelia
5
Lee, Jung Wan
5
Tindall, Natalie T. J.
5
Yang, Xueping
5
Zerfaß, Ansgar
5
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4
Akram, Umair
4
Decarolis, Francesco
4
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4
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4
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4
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4
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4
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4
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Krcmar, Helmut
4
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4
Mohamed, Ehab K. A.
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4
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Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of communication management : an international journal
1
Journal of marketing communications
1
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
1
Routledge research in public relations
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
9
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1
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
2
Designing social media fundraising messages : an experimental approach to understanding how message concreteness and framing influence donation intentions
Xiao, Anli
;
Huang, Yan
;
Bortree, Denise Sevick
;
Waters, …
- In:
Nonprofit and voluntary sector quarterly : journal of …
51
(
2022
)
4
,
pp. 832-856
Persistent link: https://www.econbiz.de/10013391983
Saved in:
3
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
4
How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia
;
Lopes, João
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
Saved in:
5
Ethical practice of social media in public relations
DiStaso, Marcia W.
(
ed.
);
Bortree, Denise Sevick
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011732365
Saved in:
6
What and how to communicate CSR? : the role of CSR fit, modality interactivity, and message interactivity on social networking sites
Go, Eun
;
Bortree, Denise Sevick
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 727-747
Persistent link: https://www.econbiz.de/10011799589
Saved in:
7
Relationship between companies and the public on Facebook : the Portuguese and the Brazilian context
Loureiro, Sandra Maria Correia
;
Gomes, Daniela Gonçalves
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 705-718
Persistent link: https://www.econbiz.de/10011631937
Saved in:
8
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
9
This blog brought to you by ... exploring blogger perceptions of a product endorsement policy and reviews
Walden, Justin
;
Bortree, Denise Sevick
;
DiStaso, Marcia W.
- In:
Journal of communication management : an international …
19
(
2015
)
3
,
pp. 254-269
Persistent link: https://www.econbiz.de/10011448039
Saved in:
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