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subject:"Public relations"
~person:"Dwivedi, Yogesh Kumar"
~subject:"Viral marketing"
~subject:"Wissensmanagement"
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Dwivedi, Yogesh Kumar
Law, Chun Hung Roberts
14
Filieri, Raffaele
11
Loureiro, Sandra Maria Correia
10
Saxton, Gregory D.
10
Etter, Michael
8
Fan, Weiguo
8
Pleil, Thomas
8
Scott, David Meerman
8
Tan, Yong
8
Tochtermann, Klaus
8
Bigné Alcañiz, J. Enrique
7
Guo, Chao
7
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7
Lu, Shijie
7
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7
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7
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6
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6
Berger, Jonah
6
Chu, Shu-Chuan
6
Faraj, Samer
6
Gopinath, Shyam
6
Hennig-Thurau, Thorsten
6
Hong, Yili
6
Law, Rob
6
Martin, Sebastian
6
Moe, Wendy W.
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Nguyen Tuyet-Mai
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Stephen, Andrew T.
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Xie, Karen L.
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Adena, Maja
5
Azer, Jaylan
5
Camilleri, Mark Anthony
5
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Journal of business research : JBR
2
Journal of retailing and consumer services
2
Technological forecasting & social change : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
2
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
3
Editorial introduction to the special issue: Social customer journey : behavioural and social implications of a digitally disruptive environment
Akram, Muhammad Shakaib
;
Dwivedi, Yogesh Kumar
; …
- In:
Technological forecasting & social change : an …
185
(
2022
),
pp. 1-4
Persistent link: https://www.econbiz.de/10014239865
Saved in:
4
Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
5
Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Dwivedi, …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
Saved in:
6
Predicting the "helpfulness" of online consumer reviews
Singh, Jyoti Prakash
;
Irani, Seda
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 346-355
Persistent link: https://www.econbiz.de/10011620505
Saved in:
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