Predicting the "helpfulness" of online consumer reviews
Year of publication: |
January 2017
|
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Authors: | Singh, Jyoti Prakash ; Irani, Seda ; Rana, Nripendra P. ; Dwivedi, Yogesh Kumar ; Saumya, Sunil ; Roy, Pradeep Kumar |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 70.2017, p. 346-355
|
Subject: | Online user reviews | Helpfulness | Product features | Text mining | Product ranking | Data Mining | Data mining | Social Web | Social web | Virales Marketing | Viral marketing | Personalisierung | Personalization |
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