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subject:"Public relations"
~person:"Hoffmann, Christian"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Electronic Commerce"
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Search: subject_exact:"Internet-Community"
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Public relations
Electronic Commerce
Social Web
28
Social web
28
Consumer behaviour
15
Internet marketing
15
Konsumentenverhalten
15
Online-Marketing
15
Brand management
12
Markenführung
12
Beziehungsmarketing
11
Relationship marketing
11
Viral marketing
9
Virales Marketing
9
Brand image
8
Markenimage
8
E-commerce
5
Emotion
5
Öffentlichkeitsarbeit
5
Brand
4
Customer satisfaction
4
Instagram
4
Kundenzufriedenheit
4
Markenartikel
4
Virtual reality
4
Virtuelle Realität
4
social media
4
Customer integration
3
Kundenintegration
3
Brand loyalty
2
Confidence
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer engagement
2
Facebook
2
Innovation adoption
2
Innovationsakzeptanz
2
Internet
2
Markentreue
2
Marketing management
2
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8
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Hoffmann, Christian
Loureiro, Sandra Maria Correia
Saxton, Gregory D.
11
Dwivedi, Yogesh Kumar
10
Etter, Michael
8
Heinemann, Gerrit
8
Pleil, Thomas
8
Scott, David Meerman
8
Guo, Chao
7
Kollmann, Tobias
7
Theobald, Elke
7
Turban, Efraim
7
Camilleri, Mark Anthony
6
Hajli, Nick
6
Law, Chun Hung Roberts
6
Martínez-López, Francisco J.
6
Meckel, Miriam
6
Qiu, Liangfei
6
Waters, Richard D.
6
Ahuja, Vandana
5
Fletcher, Amelia
5
Lee, Jung Wan
5
Tindall, Natalie T. J.
5
Yang, Xueping
5
Zerfaß, Ansgar
5
Ahnert, Toni
4
Akram, Umair
4
Bortree, Denise Sevick
4
Decarolis, Francesco
4
Dennis, Charles
4
Harris, Lisa
4
Hoffmann, Peter
4
Hornuf, Lars
4
King, David
4
Kock, Ned F.
4
Krcmar, Helmut
4
Maaß, Christian
4
Mohamed, Ehab K. A.
4
Outland, Jon
4
Pakura, Stefanie
4
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Published in...
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Journal of promotion management : innovations in planning and applied research
2
Corporate communications : an international journal
1
Evolution der Informationsgesellschaft : Markenkommunikation im Spannungsfeld der neuen Medien
1
Journal of business ethics : JOBE
1
Journal of management information systems : JMIS
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
9
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1
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9
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9
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1
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
2
Unfairness by design? : the perceived fairness of digital labor on crowdworking platforms
Fieseler, Christian
;
Bucher, Eliane
;
Hoffmann, Christian
- In:
Journal of business ethics : JOBE
156
(
2019
)
4
,
pp. 987-1005
Persistent link: https://www.econbiz.de/10012029563
Saved in:
3
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
4
How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia
;
Lopes, João
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
Saved in:
5
Shiedling or engaging : the use of online shareholder platforms in investor relations
Hoffmann, Christian
;
Aeschlimann, Lea
- In:
Corporate communications : an international journal
22
(
2017
)
1
,
pp. 133-148
Persistent link: https://www.econbiz.de/10011599997
Saved in:
6
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
7
Relationship between companies and the public on Facebook : the Portuguese and the Brazilian context
Loureiro, Sandra Maria Correia
;
Gomes, Daniela Gonçalves
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 705-718
Persistent link: https://www.econbiz.de/10011631937
Saved in:
8
Digital natives or digital immigrants? The impact of user characteristics on online trust
Hoffmann, Christian
;
Lutz, Christoph
;
Meckel, Miriam
- In:
Journal of management information systems : JMIS
31
(
2014
)
3
,
pp. 138-171
Persistent link: https://www.econbiz.de/10011585065
Saved in:
9
Corporate Social Responsibility : ethische Verantwortung oder Image-Pflege?
Etter, Michael
;
Hoffmann, Christian
- In:
Evolution der Informationsgesellschaft : …
,
(pp. 97-114)
.
2011
Persistent link: https://www.econbiz.de/10009303904
Saved in:
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