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subject:"Public relations"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Electronic Commerce"
~subject:"Facebook"
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Electronic Commerce
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Loureiro, Sandra Maria Correia
Dwivedi, Yogesh Kumar
12
Saxton, Gregory D.
12
Etter, Michael
8
Heinemann, Gerrit
8
Pleil, Thomas
8
Sabatini, Fabio
8
Scott, David Meerman
8
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7
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7
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Turban, Efraim
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6
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Sarracino, Francesco
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6
Ahuja, Vandana
5
Balakrishnan, Janarthanan
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Fletcher, Amelia
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Martin, Sebastian
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Shareef, Mahmud Akhter
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Tindall, Natalie T. J.
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4
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4
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Journal of promotion management : innovations in planning and applied research
2
International journal of consumer studies
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
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1
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
2
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
3
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
4
How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia
;
Lopes, João
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
Saved in:
5
Relationship between companies and the public on Facebook : the Portuguese and the Brazilian context
Loureiro, Sandra Maria Correia
;
Gomes, Daniela Gonçalves
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 705-718
Persistent link: https://www.econbiz.de/10011631937
Saved in:
6
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
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