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subject:"Qualitative method"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~subject:"Personalmanagement"
~subject:"Qualitative research"
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Qualitative method
Personalmanagement
Qualitative research
Qualitative Methode
8
Brand image
3
Consumer behaviour
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3
Markenimage
3
Market research
3
Marktforschung
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Guja Armannsdottir
2
Pich, Christopher
2
Areni, Charles Scott
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Cambra-Fierro, Jesús
1
Clay, Daniel
1
Dean, Dianne
1
Fu, Emily
1
Johnson, Stephen
1
Pereira, Isabella
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Perry, Chris
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Rahman, Kaleel
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International journal of market research : JMRS ; the journal of the Market Research Society
Qualitative research in organizations and management : an international journal
58
Organizational research methods : ORM
57
Qualitative market research : an international journal
49
Journal of business research : JBR
48
Journal of management inquiry
39
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
35
Qualitative Marktforschung : Konzepte - Methoden - Analysen
29
Rethinking the case study in international business and management research
17
Industrial marketing management : the international journal for industrial and high-tech firms
16
The real life guide to accounting research : a behind the scenes view of using qualitative research methods
16
Journal of career development
14
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
14
Technological forecasting & social change : an international journal
13
Young consumers : insight and ideas for responsible marketers
13
Strategic Organization
12
Human resource development review
10
International journal of contemporary hospitality management
10
Journal of health organization and management
10
Qualitative research in accounting & management : QRAM
10
Strategic organization
10
European journal of operational research : EJOR
9
Health care management review : HCM review
9
Discussion paper series / IZA
8
Handbook of qualitative research methods on human resource management : innovative techniques
8
Information systems and e-business management : ISeB
8
International marketing review
8
Journal of applied behavioral science
8
Journal of business venturing
8
Journal of management & organization : JMO
8
Journal of management studies : JMS
8
Sport management review
8
SpringerLink / Bücher
8
European management journal
7
International journal of market research
7
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
7
Journal of sport management : the official journal of the North American Society of Sport Management
7
Lehrbuch
7
Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
7
Research
7
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ECONIS (ZBW)
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1
Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher
;
Guja Armannsdottir
;
Spry, Louise
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
2
,
pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
Saved in:
2
The benefits of quantifying qualitative brand data : a mixed-method approach for converting free brand associations to a brand equity index
Rahman, Kaleel
;
Areni, Charles Scott
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
3
,
pp. 421-450
Persistent link: https://www.econbiz.de/10011586175
Saved in:
3
The elicitation capabilities of qualitative projective techniques in political brand image research
Pich, Christopher
;
Guja Armannsdottir
;
Dean, Dianne
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
3
,
pp. 357-394
Persistent link: https://www.econbiz.de/10011376253
Saved in:
4
Ethnography goes digital : researching professionals using a qualitative mobile app
Pereira, Isabella
;
Perry, Chris
;
Johnson, Stephen
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
2
,
pp. 308-311
Persistent link: https://www.econbiz.de/10011300208
Saved in:
5
Workshop session : innovative qualitative methods
Fu, Emily
;
Clay, Daniel
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
2
,
pp. 305-308
Persistent link: https://www.econbiz.de/10011300211
Saved in:
6
Quantitative and qualitative research : perceptual foundations
Barnham, Chris
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
6
,
pp. 837-854
Persistent link: https://www.econbiz.de/10011494727
Saved in:
7
Creatuve workshops as a qualitative research tool
Richards, Martyn
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
6
,
pp. 781-798
Persistent link: https://www.econbiz.de/10009688241
Saved in:
8
Qualitative data analysis software : will it ever become mainstream? ; evidence from Spain
Cambra-Fierro, Jesús
;
Wilson, Alan M.
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
1
,
pp. 17-24
Persistent link: https://www.econbiz.de/10008909618
Saved in:
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