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subject:"Qualitative method"
~isPartOf:"Qualitative market research : an international journal"
~subject:"Personalmanagement"
~subject:"Qualitative research"
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Qualitative method
Personalmanagement
Qualitative research
Qualitative Methode
49
Market research
25
Marktforschung
25
Consumer behaviour
17
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17
Scientific method
11
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Keegan, Sheila
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1
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Qualitative market research : an international journal
Qualitative research in organizations and management : an international journal
58
Organizational research methods : ORM
57
Journal of business research : JBR
48
Journal of management inquiry
39
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
35
Qualitative Marktforschung : Konzepte - Methoden - Analysen
29
Rethinking the case study in international business and management research
17
Industrial marketing management : the international journal for industrial and high-tech firms
16
The real life guide to accounting research : a behind the scenes view of using qualitative research methods
16
Journal of career development
14
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
14
Technological forecasting & social change : an international journal
13
Young consumers : insight and ideas for responsible marketers
13
Strategic Organization
12
Human resource development review
10
International journal of contemporary hospitality management
10
Journal of health organization and management
10
Qualitative research in accounting & management : QRAM
10
Strategic organization
10
European journal of operational research : EJOR
9
Health care management review : HCM review
9
Discussion paper series / IZA
8
Handbook of qualitative research methods on human resource management : innovative techniques
8
Information systems and e-business management : ISeB
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
International marketing review
8
Journal of applied behavioral science
8
Journal of business venturing
8
Journal of management & organization : JMO
8
Journal of management studies : JMS
8
Sport management review
8
SpringerLink / Bücher
8
European management journal
7
International journal of market research
7
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
7
Journal of sport management : the official journal of the North American Society of Sport Management
7
Lehrbuch
7
Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
7
Research
7
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ECONIS (ZBW)
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1
A framework to improve retail customer experience : a qualitative study exploring the customer journey
Poorrezaei, Mojtaba
;
Pich, Christopher
;
Resnick, Sheilagh
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 663-686
Persistent link: https://www.econbiz.de/10014430705
Saved in:
2
Brand ageing : an analysis from a Latin American perspective
Villegas, Juliana
;
Guevara, Ruben
;
Escalante, Juan Esteban
- In:
Qualitative market research : an international journal
25
(
2022
)
1
,
pp. 20-42
Persistent link: https://www.econbiz.de/10013162189
Saved in:
3
An integrative review on online ethnography methods : differentiating theoretical bases, potentialities and limitations
Nascimento, Thaysa Costa do
;
Suarez, Maribel
;
Campos, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 492-510
Persistent link: https://www.econbiz.de/10013380495
Saved in:
4
Why papers are rejected and how to get yours accepted : advice on the construction of interpretive consumer research articles
Fischer, Eileen
;
Gopaldas, Daiame
;
Scaraboto, Daiane
- In:
Qualitative market research : an international journal
20
(
2017
)
1
,
pp. 60-67
Persistent link: https://www.econbiz.de/10011646908
Saved in:
5
An RQDA-based constructivist methodology for qualitative research
Chandra, Yanto
;
Shang, Liang
- In:
Qualitative market research : an international journal
20
(
2017
)
1
,
pp. 90-112
Persistent link: https://www.econbiz.de/10011646928
Saved in:
6
From "participant" to “friend” : the role of Facebook engagement in ethnographic research
Edirisingha, Prabash Aminda
;
Abarashi, Jamal
;
Ferguson, …
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 416-434
Persistent link: https://www.econbiz.de/10011814279
Saved in:
7
Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences
Roy, Subhadip
;
Sanyal, Shamindra Nath
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10011814311
Saved in:
8
"My Grandfather kept one of these tins on top of the bookshelf" : consumers' recalled experiences involving packaging
Ryynänen, Toni
;
Joutsela, Markus
;
Heinonen, Visa
- In:
Qualitative market research : an international journal
19
(
2016
)
1
,
pp. 4-26
Persistent link: https://www.econbiz.de/10011535855
Saved in:
9
A front-to-back guide to writing a qualitative research article
Gopaldas, Ahir
- In:
Qualitative market research : an international journal
19
(
2016
)
1
,
pp. 115-121
Persistent link: https://www.econbiz.de/10011535872
Saved in:
10
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
Saved in:
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