"My Grandfather kept one of these tins on top of the bookshelf" : consumers' recalled experiences involving packaging
Year of publication: |
2016
|
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Authors: | Ryynänen, Toni ; Joutsela, Markus ; Heinonen, Visa |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 19.2016, 1, p. 4-26
|
Subject: | Nostalgia | Packaging | Weblog | Consumption experience | Memory knowledge | Qualitative consumer research | Konsumentenverhalten | Consumer behaviour | Verpackung | Qualitative Methode | Qualitative method |
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