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subject:"Relationship marketing"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of service management"
~subject:"Germany"
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Search: subject_exact:"Brand personality"
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Relationship marketing
Germany
Brand image
73
Markenimage
73
Brand management
58
Markenführung
58
B-to-B-Marketing
47
Business-to-business marketing
47
Beziehungsmarketing
30
Consumer behaviour
29
Konsumentenverhalten
29
Lieferantenmanagement
28
Supplier relationship management
28
Brand
21
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20
Marketing management
10
Marketingmanagement
10
Social Web
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Social web
9
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7
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B2B branding
6
Internet marketing
6
Online-Marketing
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Brand loyalty
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Brand value
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Branding
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Dienstleistungsmarketing
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Emerging economies
4
Schwellenländer
4
Services marketing
4
Social relations
4
Soziale Beziehungen
4
Value creation
4
Brand trust
3
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Ewing, Michael
2
Nyadzayo, Munyaradzi W.
2
Andreini, Daniela
1
Baek, Ingee
1
Basu, Sriparna
1
Bengtsson, Maria
1
Bergamschi, Mara
1
Biedenbach, Galina
1
Bouquiaux, Lucille
1
Brodie, Roderick J.
1
Brown, Stephen
1
Bruhn, Manfred
1
Calder, Bobby J.
1
Capon, Noel
1
Casidy, Riza
1
Cooper, Danielle
1
Cretu, Anca E.
1
Davari, Arezoo
1
Deng, Qi
1
Du, Mingfei
1
Dwivedi, Yogesh Kumar
1
Enke, Margit
1
Fang, Dalu
1
Fearne, Andrew P.
1
Foroudi, Pantea
1
Guo, Chiquan
1
Gupta, Suraksha
1
Gölgeci, Ismail
1
Hajli, Nick
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Hammedi, Wafa
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Hammerschmidt, Maik
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He, Jiaxun
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Heere, Bob
1
Heinonen, Kristina
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Hsiao, Shih-Hui
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Huang, Haiyang
1
Iyer, Pramod
1
Jain, Shilpi
1
Jakic, Ana
1
Ji, Shaobo
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of service management
Journal of business research : JBR
104
The journal of product & brand management
80
The journal of brand management : an international journal
73
Journal of retailing and consumer services
69
SpringerLink / Bücher
37
International journal of hospitality management
35
Asia Pacific journal of marketing and logistics
30
Cogent business & management
26
Journal of travel and tourism marketing
25
Psychology & marketing
25
European journal of marketing : EJM
19
Journal of strategic marketing
19
International journal of internet marketing and advertising : IJIMA
18
Journal of hospitality marketing & management
18
Marketing intelligence & planning
18
Innovatives Markenmanagement
16
International journal of contemporary hospitality management
15
Research
15
Tourism management : research, policies, practice
15
Journal of marketing management : MM
14
Journal of promotion management : innovations in planning and applied research
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Journal of marketing communications
12
Gabler Edition Wissenschaft
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Journal of the Academy of Marketing Science
11
European journal of marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Global business review
9
International review on public and non-profit marketing
9
Journal of business ethics : JOBE
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
The international review of retail, distribution and consumer research
9
The journal of business & industrial marketing
9
Journal of internet commerce
8
Journal of sport management : the official journal of the North American Society of Sport Management
8
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ECONIS (ZBW)
30
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1
Brand community formation in service management : lessons from the sport industry
Heere, Bob
;
Lock, Daniel
;
Cooper, Danielle
- In:
Journal of service management
35
(
2024
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
Saved in:
2
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
3
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
4
Figures in the carpet of branding
Brown, Stephen
- In:
Journal of service management
33
(
2022
)
3
,
pp. 428-436
Persistent link: https://www.econbiz.de/10013325592
Saved in:
5
Customer interaction strategy, brand purpose and brand communities
Calder, Bobby J.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 747-757
Persistent link: https://www.econbiz.de/10013325757
Saved in:
6
Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Vesal, Mahdi
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 321-331
Persistent link: https://www.econbiz.de/10012491089
Saved in:
7
Unlocking the link between relationship duration and product de-listing in retail channels : the role of market orientation and brand diffusion
Gölgeci, Ismail
;
Malagueno, Ricardo
;
Fearne, Andrew P.
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 5-16
Persistent link: https://www.econbiz.de/10012588287
Saved in:
8
Speak to head and heart : the effects of linguistic features on B2B brand engagement on social media
Deng, Qi
;
Wang, Yun
;
Rod, Michel
;
Ji, Shaobo
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013206382
Saved in:
9
Market orientation, positioning strategy and brand performance
Iyer, Pramod
;
Davari, Arezoo
;
Zolfagharian, Mohammadali
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
Saved in:
10
Reinventing a business model in industrial networks : implications for customers' brand perceptions
Spieth, Patrick
;
Röth, Tobias
;
Meissner, Svenja
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 275-287
Persistent link: https://www.econbiz.de/10012146630
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