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subject:"Relationship marketing"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Germany"
~subject:"Value creation"
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Search: subject_exact:"Brand personality"
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Relationship marketing
Germany
Value creation
Brand image
64
Markenimage
64
Brand management
49
Markenführung
49
B-to-B-Marketing
47
Business-to-business marketing
47
Lieferantenmanagement
28
Supplier relationship management
28
Beziehungsmarketing
22
Consumer behaviour
21
Konsumentenverhalten
21
Brand
17
Markenartikel
17
Marketing management
10
Marketingmanagement
10
Business network
7
Unternehmensnetzwerk
7
B2B branding
6
Brand equity
5
Corporate reputation
5
Firmenimage
5
Betriebliche Wertschöpfung
4
Emerging economies
4
Schwellenländer
4
Social Web
4
Social web
4
Stakeholder
4
Brand loyalty
3
Brand value
3
Customer value
3
Dienstleistungsmarketing
3
Innovation
3
Internet marketing
3
Kundenwert
3
Online-Marketing
3
Resource-based view
3
Ressourcenorientierter Ansatz
3
Services marketing
3
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English
24
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Ewing, Michael
2
Nyadzayo, Munyaradzi W.
2
Andreini, Daniela
1
Baek, Ingee
1
Basu, Sriparna
1
Bengtsson, Maria
1
Bergamschi, Mara
1
Biedenbach, Galina
1
Brodie, Roderick J.
1
Bruhn, Manfred
1
Capon, Noel
1
Casidy, Riza
1
Cretu, Anca E.
1
Davari, Arezoo
1
Deng, Qi
1
Du, Mingfei
1
Dwivedi, Yogesh Kumar
1
Enke, Margit
1
Fang, Dalu
1
Fearne, Andrew P.
1
Foroudi, Pantea
1
Gabrielsson, Mika
1
Guenther, Miriam
1
Guenther, Peter
1
Guo, Chiquan
1
Gupta, Suraksha
1
Gölgeci, Ismail
1
Hajli, Nick
1
He, Jiaxun
1
Hsiao, Shih-Hui
1
Huang, Haiyang
1
Iyer, Pramod
1
Jain, Shilpi
1
Ji, Shaobo
1
Jiang, Yanxin
1
Kovalchuk, Marina
1
Lee, Chun-Seon
1
Lee, Jinyong
1
Leischnig, Alexander
1
Lie, David Sugianto
1
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
106
The journal of product & brand management
80
The journal of brand management : an international journal
77
Journal of retailing and consumer services
71
SpringerLink / Bücher
37
International journal of hospitality management
35
Asia Pacific journal of marketing and logistics
31
Cogent business & management
26
Journal of travel and tourism marketing
25
Psychology & marketing
25
European journal of marketing : EJM
19
Journal of strategic marketing
19
International journal of internet marketing and advertising : IJIMA
18
Journal of hospitality marketing & management
18
Marketing intelligence & planning
18
Innovatives Markenmanagement
16
International journal of contemporary hospitality management
15
Journal of promotion management : innovations in planning and applied research
15
Research
15
Tourism management : research, policies, practice
15
Journal of marketing management : MM
14
Journal of the Academy of Marketing Science
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of marketing communications
12
European journal of marketing
11
Gabler Edition Wissenschaft
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Global business review
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
International review on public and non-profit marketing
9
Journal of business ethics : JOBE
9
The international review of retail, distribution and consumer research
9
The journal of business & industrial marketing
9
Journal of internet commerce
8
Journal of marketing analytics : JMA
8
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ECONIS (ZBW)
24
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1
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
2
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
3
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
4
Unlocking the link between relationship duration and product de-listing in retail channels : the role of market orientation and brand diffusion
Gölgeci, Ismail
;
Malagueno, Ricardo
;
Fearne, Andrew P.
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 5-16
Persistent link: https://www.econbiz.de/10012588287
Saved in:
5
Speak to head and heart : the effects of linguistic features on B2B brand engagement on social media
Deng, Qi
;
Wang, Yun
;
Rod, Michel
;
Ji, Shaobo
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013206382
Saved in:
6
Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Vesal, Mahdi
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 321-331
Persistent link: https://www.econbiz.de/10012491089
Saved in:
7
Market orientation, positioning strategy and brand performance
Iyer, Pramod
;
Davari, Arezoo
;
Zolfagharian, Mohammadali
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
Saved in:
8
The value of branding for B2B service firms : the shareholders' perspective
Guenther, Miriam
;
Guenther, Peter
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012026158
Saved in:
9
Reinventing a business model in industrial networks : implications for customers' brand perceptions
Spieth, Patrick
;
Röth, Tobias
;
Meissner, Svenja
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 275-287
Persistent link: https://www.econbiz.de/10012146630
Saved in:
10
Building industrial brand equity on resource advantage
Wang, Yong Jian
;
Capon, Noel
;
Wang, Valerie Lynette
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 4-16
Persistent link: https://www.econbiz.de/10011887276
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