//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Relationship marketing"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand personality"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Markenführung
Brand image
147
Markenimage
147
Brand management
81
Consumer behaviour
66
Konsumentenverhalten
66
Tourism marketing
66
Tourismusmarketing
66
Destination management
56
Destinationsmanagement
56
Internet marketing
47
Online-Marketing
47
Holiday behaviour
45
Urlaubsverhalten
45
Social Web
41
Social web
41
Beziehungsmarketing
33
Designation of origin
32
Herkunftsbezeichnung
32
Destination image
31
Tourism
31
Tourismus
31
Tourism destination
24
Tourismusregion
24
Advertising effects
21
Werbewirkung
21
Brand
17
Markenartikel
17
Customer satisfaction
13
Kundenzufriedenheit
13
Hotel industry
11
Hotellerie
11
social media
11
Advertising
9
Viral marketing
9
Virales Marketing
9
Werbung
9
Destination branding
8
International tourism
8
more ...
less ...
Online availability
All
Undetermined
65
Type of publication
All
Article
88
Type of publication (narrower categories)
All
Article in journal
88
Aufsatz in Zeitschrift
88
Language
All
English
88
Author
All
Pike, Steven
4
Cai, Liping A.
2
Fu, Xiaoxiao
2
Kwon, Eun Sook
2
Sharma, Abhinav
2
Zavattaro, Staci M.
2
Adams, Frank G.
1
Al-Mamun, Abdullah
1
Almeida Santana, Arminda
1
Alrawadieh, Zaid
1
Alrawadieh, Ziad
1
Amlus, Mohammad Harith
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Aranda, Evangelina
1
Aro, Kaisa
1
Assimakopoulos, Costas
1
Baloglu, Seyhmus
1
Bang, Nguyen
1
Barcelos, Renato Hübner
1
Barreda, Albert A.
1
Barretta, Paul G.
1
Bauer, Florian
1
Berenguer Contrí, Gloria
1
Bhat, Savita
1
Bianchi, Constanza
1
Bilgihan, Anil
1
Bin Ismail, Hishamuddin
1
Bobovnicky, Artur
1
Bogicevic, Vanja
1
Braun, Erik
1
Campo, Sara
1
Carneiro-da-Cunha, Julio Araujo
1
Casidy, Riza
1
Chakraborty, Uttam
1
Chan, Terri H.
1
Chay Yau Choon
1
Chen, Siyun
1
Chi, Christina Geng-Qing
1
Choe, Yeongbae
1
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
Tourism management : research, policies, practice
Journal of business research : JBR
367
The journal of product & brand management
282
The journal of brand management : an international journal
280
Journal of retailing and consumer services
171
European journal of marketing : EJM
79
Asia Pacific journal of marketing and logistics
77
Psychology & marketing
74
Journal of marketing communications
67
International journal of hospitality management
66
Marketing intelligence & planning
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Journal of strategic marketing
56
Industrial marketing management : the international journal for industrial and high-tech firms
52
Journal of international consumer marketing
50
Cogent business & management
48
Marketing letters : a journal of research in marketing
48
Journal of travel and tourism marketing
46
Journal of promotion management : innovations in planning and applied research
44
SpringerLink / Bücher
44
Journal of the Academy of Marketing Science
43
The IUP journal of brand management : IJBRM
43
The journal of consumer marketing
43
Journal of global marketing
42
International marketing review
41
Journal of marketing management : MM
41
International journal of consumer studies
40
Journal of marketing
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of promotion management : JPM
37
European journal of marketing
35
Journal of Islamic marketing
34
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
32
International journal of advertising : the review of marketing communications
31
Journal of fashion marketing and management
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Qualitative market research : an international journal
30
Global business review
27
more ...
less ...
Source
All
ECONIS (ZBW)
88
Showing
1
-
10
of
88
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Saved in:
2
Antecedents of brand love leading to purchase intention towards refurbished video game consoles
Kancherla, Akshay
;
George, Jossy P.
;
Godwin, Benny J.
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 286-304
Persistent link: https://www.econbiz.de/10014442601
Saved in:
3
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
4
Evaluating the impact of emotional advertisement on customers and its relationship with brand value
Shayegan, Mohammad Javad
;
Keshavarzian, Mohammad
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 350-368
Persistent link: https://www.econbiz.de/10014442627
Saved in:
5
What if brand equity was alive? : proposal of a dynamic measure through social networks
Clément, Alexandre
;
Robinot, Élisabeth
;
Trespeuch, Léo
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 369-387
Persistent link: https://www.econbiz.de/10014442629
Saved in:
6
Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium
Joshi, Richa
;
Garg, Prerna
;
Kamboj, Shampy
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014340140
Saved in:
7
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
8
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
9
The impact of user-generated fake news on brand equity : moderating mechanisms of brand attitude and corporate reputation
Stiehler-Mulder, Beate E.
;
Maduku, Daniel K.
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 146-171
Persistent link: https://www.econbiz.de/10014340168
Saved in:
10
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->