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subject:"Relationship marketing"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of vacation marketing : an international journal"
~subject:"Holiday behaviour"
~subject:"Tourismusregion"
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Search: subject_exact:"Brand personality"
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Relationship marketing
Holiday behaviour
Tourismusregion
Brand image
63
Markenimage
63
Brand management
42
Markenführung
42
Consumer behaviour
38
Konsumentenverhalten
38
Internet marketing
24
Online-Marketing
24
Social Web
24
Social web
24
Tourism marketing
18
Tourismusmarketing
18
Brand
17
Markenartikel
16
Beziehungsmarketing
14
Destination management
13
Destinationsmanagement
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Advertising effects
11
Social media
11
Werbewirkung
11
Tourism
10
Tourismus
10
Designation of origin
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Herkunftsbezeichnung
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Urlaubsverhalten
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Brand loyalty
4
Markentreue
4
Online retailing
4
Online-Handel
4
Personality psychology
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Persönlichkeitspsychologie
4
Viral marketing
4
Virales Marketing
4
Advertising
3
Australia
3
Australien
3
Brand attitude
3
Brand equity
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English
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Hollebeek, Linda D.
2
Alnawas, Ibrahim
1
Altarifi, Shadi
1
Altintas, Volkan
1
Atadil, Hilmi A.
1
Barreda, Albert
1
Boyn, Kevin K.
1
Breiter Terry, Deborah
1
Brodie, Roderick J.
1
Chen, Joseph
1
Christensen, Anna-Bertha Heeris
1
Cretchley, Julia
1
Cruz, Ryan E.
1
Davidson, Michael C. G.
1
Erz, Antonia
1
Farace, Stefania
1
Gensler, Sonja
1
Gil Saura, Irene
1
Glynn, Mark S.
1
Grisaffe, Douglas B.
1
Hahm, Jeeyeon
1
Hamilton, Mitchell
1
Han, Hye-sook
1
Hefney, Lamiaa I.
1
Holland, Stephen
1
Im, Holly Hyunjung
1
Johnen, Marius
1
Kaltcheva, Velitchka D.
1
Kim, Hyangmi
1
Kim, Seongseop
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Kim, Soon-ho
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King, Brian
1
Labrecque, Lauren I.
1
Lam, Shun Yin
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Leeflang, Peter
1
Leonhardt, James M.
1
Macky, Keith
1
Miceli, Gaetano "Nino"
1
Mikulić, Josip
1
Nesson, Erik T.
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of vacation marketing : an international journal
Journal of business research : JBR
110
The journal of product & brand management
78
Journal of retailing and consumer services
74
The journal of brand management : an international journal
69
Journal of travel and tourism marketing
67
Tourism management : research, policies, practice
60
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of hospitality management
36
Asia Pacific journal of marketing and logistics
34
Cogent business & management
30
Tourism management perspectives : TMP
29
Journal of destination marketing & management
27
Journal of hospitality marketing & management
24
Psychology & marketing
23
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
21
Journal of strategic marketing
21
European journal of marketing : EJM
18
International journal of internet marketing and advertising : IJIMA
18
Marketing intelligence & planning
18
Tourism analysis : an interdisciplinary tourism & hospitality journal
18
International journal of contemporary hospitality management
16
Journal of marketing management : MM
15
Journal of promotion management : innovations in planning and applied research
15
Journal of vacation marketing
15
Journal of Islamic marketing
12
Journal of marketing communications
12
The service industries journal
12
European journal of marketing
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Journal of hospitality and tourism insights
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of the Academy of Marketing Science
10
SpringerLink / Bücher
10
Administrative Sciences : open access journal
9
European research studies
9
Global business review
9
Journal of business ethics : JOBE
9
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ECONIS (ZBW)
24
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1
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
2
Consumer-based brand equity of a destination for sport tourists versus non-sport tourists
Tasci, Asli DA
;
Hahm, Jeeyeon
;
Breiter Terry, Deborah
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
1
,
pp. 62-78
Persistent link: https://www.econbiz.de/10011876084
Saved in:
3
Transforming consumers into brands : tracing transformation processes of the practice of blogging
Erz, Antonia
;
Christensen, Anna-Bertha Heeris
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 69-82
Persistent link: https://www.econbiz.de/10011920063
Saved in:
4
Don't just "like" me, promote me : how attachment and attitude influence brand related behaviors on social medi
VanMeter, Rebecca A.
;
Syrdal, Holly A.
;
Powell Mantel, Susan
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 83-97
Persistent link: https://www.econbiz.de/10011920069
Saved in:
5
Second person pronouns enhance consumer involvement and brand attitude
Cruz, Ryan E.
;
Leonhardt, James M.
;
Pezzuti, Todd
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 104-116
Persistent link: https://www.econbiz.de/10011743784
Saved in:
6
An analysis of destination image for emerging markets of Turkey
Atadil, Hilmi A.
;
Sirakaya-Turk, Ercan
;
Altintas, Volkan
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
1
,
pp. 37-54
Persistent link: https://www.econbiz.de/10011689373
Saved in:
7
The impact of human-induced environmental destruction on destination image perception and travel behaviour : the case of Australia's Great Barrier Reef
Salvatierra, Javier
;
Walters, Gabrielle
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
1
,
pp. 73-84
Persistent link: https://www.econbiz.de/10011689412
Saved in:
8
Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
Saved in:
9
Community members' perception of brand community character : construction and validation of a new scale
Relling, Marleen
;
Schnittka, Oliver
;
Ringle, Christian M.
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 107-120
Persistent link: https://www.econbiz.de/10011616011
Saved in:
10
Social media and value creation : the role of interaction satisfaction and interaction immersion
Hamilton, Mitchell
;
Kaltcheva, Velitchka D.
;
Rohm, Andrew J.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 121-133
Persistent link: https://www.econbiz.de/10011616016
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