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subject:"Relationship marketing"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Retail trade"
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Search: subject_exact:"Brand personality"
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Relationship marketing
Retail trade
Brand image
333
Markenimage
333
Consumer behaviour
296
Konsumentenverhalten
296
Brand management
228
Markenführung
228
Brand
120
Markenartikel
119
Beziehungsmarketing
80
Advertising effects
53
Werbewirkung
53
Social Web
47
Social web
47
Einzelhandel
45
Internet marketing
42
Online-Marketing
42
Customer satisfaction
30
Kundenzufriedenheit
30
Online retailing
26
Online-Handel
26
Advertising
25
Luxury goods
24
Luxusgüter
24
Werbung
23
Brand loyalty
22
Confidence
21
Markentreue
21
Vertrauen
21
Designation of origin
19
Herkunftsbezeichnung
19
Viral marketing
19
Virales Marketing
19
Corporate reputation
18
Firmenimage
18
Marketing management
17
Marketingmanagement
17
Emotion
16
Handelsmarke
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111
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Lombart, Cindy
4
Louis, Didier
3
Loureiro, Sandra Maria Correia
3
Prentice, Catherine
3
Block, Martin P.
2
Burt, Steven
2
Cliquet, Gérard
2
Coelho, Pedro Simões
2
Das, Gopal
2
Fazal-e-Hasan, Syed
2
Khan, Imran
2
Kumar, Jitender
2
Kumar, Vikas
2
Mortimer, Gary
2
Porcu, Lucia
2
Rita, Paulo
2
Santos, Zélia Raposo
2
Schultz, Don E.
2
Trinh, Giang
2
Abbes, Intissar
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahmad, Anees
1
Ahmadi, Hormoz
1
Ahn, Sungsook
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Al-Monawer, Nasser
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Andrews MacLelland, Melinda
1
Anselmsson, Johan
1
Ariza-Montes, Antonio
1
Arizal N
1
Athanasopoulou, Pinelopi
1
Aznuriyandi
1
Baabdullah, Abdullah Mohammed
1
Baek, Tae Hyun
1
Baghi, Ilaria
1
Bakhshian, Sonia
1
Balabanis, George
1
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Journal of marketing communications
Journal of retailing and consumer services
Journal of business research : JBR
111
The journal of product & brand management
85
The journal of brand management : an international journal
76
International journal of hospitality management
35
Asia Pacific journal of marketing and logistics
31
Cogent business & management
27
Journal of travel and tourism marketing
25
European journal of marketing : EJM
23
Industrial marketing management : the international journal for industrial and high-tech firms
23
Psychology & marketing
23
International journal of retail & distribution management
22
Journal of strategic marketing
20
International journal of internet marketing and advertising : IJIMA
18
Marketing intelligence & planning
18
Journal of hospitality marketing & management
17
The international review of retail, distribution and consumer research
16
International journal of contemporary hospitality management
15
Journal of marketing management : MM
15
Journal of promotion management : innovations in planning and applied research
15
Tourism management : research, policies, practice
15
Journal of retailing
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of the Academy of Marketing Science
12
The journal of consumer marketing
12
European journal of marketing
11
International journal of retail and distribution management
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Global business review
10
International journal of electronic marketing and retailing : IJEMR
10
Journal of business ethics : JOBE
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
SpringerLink / Bücher
10
International marketing review
9
Journal of fashion marketing and management
9
Pakistan journal of commerce and social sciences
9
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ECONIS (ZBW)
111
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1
Measuring employee-consumer integrated retailer brand equity
Rudkowski, Janice
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014460871
Saved in:
2
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
3
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
4
Branding antecedents of consumer need for uniqueness : a behavioural approach to globalness vs. localness
Nikhashemi, S. R.
;
Delgado-Ballester, Elena
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 392-427
Persistent link: https://www.econbiz.de/10013371032
Saved in:
5
Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
Saved in:
6
Changes and determinants of consumer shopping behavior in e-commerce and social media product Muslimah
Nofrizal
;
Juju, Undang
;
Sucherly
;
Arizal N
;
Waldelmi, Idel
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014236947
Saved in:
7
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
8
The effect of interactivity of brands' marketing activities on Facebook fan pages on continuous participation intentions : an S-O-R framework study
Kuo, Ying-Feng
;
Chen, Fei-Lung
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364531
Saved in:
9
Toward a new business model of retail industry : the role of brand experience and brand authenticity
Park, Jungkun
;
Hong, EunPyo
;
Park, Yun-na
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014364645
Saved in:
10
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
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