Toward a new business model of retail industry : the role of brand experience and brand authenticity
Year of publication: |
2023
|
---|---|
Authors: | Park, Jungkun ; Hong, EunPyo ; Park, Yun-na |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 74.2023, p. 1-10
|
Subject: | Customer-to-manufacturer (C2M) | Brand experience | Brand authenticity | Behavior intention | Social presence | Markenführung | Brand management | Markenimage | Brand image | Geschäftsmodell | Business model | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Kundenzufriedenheit | Customer satisfaction |
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