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subject:"Relationship marketing"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~isPartOf:"Journal of vacation marketing : an international journal"
~subject:"Holiday behaviour"
~subject:"Tourismusregion"
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Search: subject_exact:"Brand personality"
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Relationship marketing
Holiday behaviour
Tourismusregion
Brand image
38
Markenimage
38
Brand management
24
Markenführung
24
Tourism marketing
18
Tourismusmarketing
18
Consumer behaviour
17
Konsumentenverhalten
17
Beziehungsmarketing
14
Destination management
13
Destinationsmanagement
13
Brand
12
Markenartikel
11
Tourism
10
Tourismus
10
Designation of origin
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Herkunftsbezeichnung
9
Urlaubsverhalten
9
Emotion
7
brand loyalty
5
Brand loyalty
4
Confidence
4
Internet marketing
4
Markentreue
4
Online-Marketing
4
Social Web
4
Social web
4
Vertrauen
4
brand equity
4
Australia
3
Australien
3
Brand identification
3
Brand love
3
Customer satisfaction
3
Destination image
3
Egypt
3
Hotel industry
3
Hotellerie
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Gil Saura, Irene
2
Alnawas, Ibrahim
1
Altarifi, Shadi
1
Altintas, Volkan
1
Amoako, George Kofi
1
Arghashi, Vahideh
1
Atadil, Hilmi A.
1
Azadi, Mohammad
1
Babay, Hanene
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Bahia, Kamilia
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Bajpai, Naval
1
Barreda, Albert
1
Berenguer Contrí, Gloria
1
Bhatti, Zeeshan Ahmed
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Bian, Jiahui
1
Boyn, Kevin K.
1
Bozbay, Zehra
1
Breiter Terry, Deborah
1
Chen, Joseph
1
Chen, Yuangao
1
Cretchley, Julia
1
Davidson, Michael C. G.
1
Deependra Singh
1
Fazli-Salehi, Reza
1
Gumparthi, Vivek Pani
1
Hahm, Jeeyeon
1
Han, Hye-sook
1
Hefney, Lamiaa I.
1
Holland, Stephen
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Im, Holly Hyunjung
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Jiang, Hui
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Karami, Azhdar
1
Khan, Muhammad Asif
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Kim, Seongseop
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Kim, Soon-ho
1
King, Brian
1
Kulshreshtha, Kushagra
1
Li, Gang
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of vacation marketing : an international journal
Journal of business research : JBR
110
The journal of product & brand management
78
Journal of retailing and consumer services
74
The journal of brand management : an international journal
69
Journal of travel and tourism marketing
67
Tourism management : research, policies, practice
60
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of hospitality management
36
Asia Pacific journal of marketing and logistics
34
Cogent business & management
30
Tourism management perspectives : TMP
29
Journal of destination marketing & management
27
Journal of hospitality marketing & management
24
Psychology & marketing
23
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
21
Journal of strategic marketing
21
European journal of marketing : EJM
18
International journal of internet marketing and advertising : IJIMA
18
Marketing intelligence & planning
18
Tourism analysis : an interdisciplinary tourism & hospitality journal
18
International journal of contemporary hospitality management
16
Journal of marketing management : MM
15
Journal of promotion management : innovations in planning and applied research
15
Journal of vacation marketing
15
Journal of Islamic marketing
12
Journal of marketing communications
12
The service industries journal
12
European journal of marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of hospitality and tourism insights
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of the Academy of Marketing Science
10
SpringerLink / Bücher
10
Administrative Sciences : open access journal
9
European research studies
9
Global business review
9
Journal of business ethics : JOBE
9
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ECONIS (ZBW)
24
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1
Exchange versus communal : how brand relationship types affect brand extension evaluation
Jiang, Hui
;
Wang, Kaichao
;
Bian, Jiahui
;
Chen, Yuangao
; …
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
1
,
pp. 47-75
Persistent link: https://www.econbiz.de/10014514527
Saved in:
2
Understanding consumer brand love, brand commitment, and brand loyalty
Wong, Amy
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
2
,
pp. 87-114
Persistent link: https://www.econbiz.de/10014290406
Saved in:
3
Perceived brand relationship orientation : conceptual analysis and dimensions identification
Bahia, Kamilia
;
Babay, Hanene
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013549031
Saved in:
4
An integrated model of social media brand love : mediators of brand attitude and consumer satisfaction
Arghashi, Vahideh
;
Bozbay, Zehra
;
Karami, Azhdar
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
4
,
pp. 319-348
Persistent link: https://www.econbiz.de/10012695107
Saved in:
5
Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza
;
Azadi, Mohammad
;
Torres, Ivonne M.
; …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
Saved in:
6
Higher-order utilitarian and symbolic antecedents of brand love and consumers' behavioral consequences for smartphones
Khan, Muhammad Asif
;
Zulqarnain, Muhammad
;
Bhatti, …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
3
,
pp. 177-203
Persistent link: https://www.econbiz.de/10012623491
Saved in:
7
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
8
The phenomenon of brand love : a systematic literature review
Gumparthi, Vivek Pani
;
Patra, Sabyasachi
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
2
,
pp. 93-132
Persistent link: https://www.econbiz.de/10012258649
Saved in:
9
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
10
The role of trust in understanding the impact of social media marketing on brand equity and brand loyalty
Reham Shawky Ebrahim
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 287-308
Persistent link: https://www.econbiz.de/10012312406
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