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subject:"Relationship marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Firmenimage"
~subject:"Holiday behaviour"
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Search: subject_exact:"Brand personality"
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Relationship marketing
Firmenimage
Holiday behaviour
Brand image
55
Markenimage
55
Brand management
40
Markenführung
40
Consumer behaviour
37
Konsumentenverhalten
37
Brand
19
Markenartikel
19
Beziehungsmarketing
10
Marketing management
10
Marketingmanagement
10
Advertising effects
7
Brand extension
7
Markentransfer
7
Werbewirkung
7
Brand equity
5
Customer satisfaction
4
Innovation
4
Kundenzufriedenheit
4
Social Web
4
Social web
4
Brand extensions
3
Cognition
3
Designation of origin
3
Erfolgsfaktor
3
Film industry
3
Filmwirtschaft
3
Firm performance
3
Herkunftsbezeichnung
3
Kognition
3
Market research
3
Marktforschung
3
New product development
3
Produktentwicklung
3
Spillover effect
3
Spillover-Effekt
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Success factor
3
Unternehmenserfolg
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Advertising
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11
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English
11
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Arnold, Mark J.
1
Baker, Thomas L.
1
Brady, Michael K.
1
Carlson, Brad D.
1
Cornwell, T. Bettina
1
Dahl, Darren W.
1
Enkawa, Takao
1
Frank, Björn
1
Giebelhausen, Michael D.
1
Hanson, Sara
1
Harmeling, Colleen M.
1
He, Yi
1
Jiang, Lan
1
Johnen, Marius
1
Kleijnen, Mirella H. P.
1
Kranzbühler, Anne-Madeleine
1
Leonhardt, James M.
1
Merz, Michael A.
1
Meyer, Tracy
1
Moffett, Jordan W.
1
Mullins, Ryan
1
Ou, Yi-Chun
1
Pappu, Ravi
1
Pezzuti, Todd
1
Rapp, Adam
1
Schnittka, Oliver
1
Schvaneveldt, Shane J.
1
Vargo, Stephen L.
1
Verhoef, Peter C.
1
Verlegh, Peeter
1
Wiesel, Thorsten
1
Wilson, Andrew E.
1
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Journal of the Academy of Marketing Science
Journal of business research : JBR
127
The journal of product & brand management
88
Journal of retailing and consumer services
85
The journal of brand management : an international journal
80
Journal of travel and tourism marketing
68
Tourism management : research, policies, practice
58
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
46
Asia Pacific journal of marketing and logistics
37
International journal of hospitality management
37
Cogent business & management
30
Tourism management perspectives : TMP
29
Industrial marketing management : the international journal for industrial and high-tech firms
26
Journal of destination marketing & management
26
Psychology & marketing
26
Journal of hospitality marketing & management
25
Marketing intelligence & planning
24
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
21
European journal of marketing : EJM
20
Journal of strategic marketing
20
International journal of internet marketing and advertising : IJIMA
19
International journal of contemporary hospitality management
18
Journal of business ethics : JOBE
16
Journal of marketing management : MM
16
Journal of promotion management : innovations in planning and applied research
16
Journal of marketing communications
14
Journal of vacation marketing
14
Tourism analysis : an interdisciplinary tourism & hospitality journal
14
Journal of vacation marketing : an international journal
12
The journal of consumer marketing
12
European journal of marketing
11
Journal of Islamic marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
SpringerLink / Bücher
11
The service industries journal
11
Administrative Sciences : open access journal
10
Corporate reputation review : an international journal
10
Global business review
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
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ECONIS (ZBW)
11
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1
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
2
Outsourcing the pain, keeping the pleasure : effects of outsourced touchpoints in the customer journey
Kranzbühler, Anne-Madeleine
;
Kleijnen, Mirella H. P.
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 308-327
Persistent link: https://www.econbiz.de/10012022581
Saved in:
3
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
4
When pushing back is good : the effectiveness of brand responses to social media complaints
Johnen, Marius
;
Schnittka, Oliver
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 858-878
Persistent link: https://www.econbiz.de/10012107337
Saved in:
5
Toward a theory of customer engagement marketing
Harmeling, Colleen M.
;
Moffett, Jordan W.
;
Arnold, Mark J.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 312-335
Persistent link: https://www.econbiz.de/10011684966
Saved in:
6
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
7
Negative word of mouth can be a positive for consumers connected to the brand
Wilson, Andrew E.
;
Giebelhausen, Michael D.
;
Brady, …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 534-547
Persistent link: https://www.econbiz.de/10011737468
Saved in:
8
Corporate sponsorship as an image platform : understanding the roles of relationship fit and sponsor-sponsee similarity
Pappu, Ravi
;
Cornwell, T. Bettina
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 490-510
Persistent link: https://www.econbiz.de/10010417561
Saved in:
9
The role of brand communications on front line service employee beliefs, behaviors, and performance
Baker, Thomas L.
;
Rapp, Adam
;
Meyer, Tracy
;
Mullins, Ryan
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 642-657
Persistent link: https://www.econbiz.de/10010466647
Saved in:
10
How do the success factors driving repurchase intent differ between male and female customers?
Frank, Björn
;
Enkawa, Takao
;
Schvaneveldt, Shane J.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10010345188
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