//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Relationship marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Firmenimage"
~subject:"Holiday behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand personality"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Firmenimage
Holiday behaviour
Brand image
307
Markenimage
307
Brand management
280
Markenführung
280
Consumer behaviour
242
Konsumentenverhalten
242
Brand
155
Markenartikel
154
Beziehungsmarketing
78
Social Web
39
Social web
39
Internet marketing
32
Online-Marketing
32
Advertising effects
31
Werbewirkung
31
Brand loyalty
26
Emotion
25
Marketing management
23
Marketingmanagement
23
Viral marketing
20
Virales Marketing
20
Markentreue
19
Personality psychology
18
Persönlichkeitspsychologie
18
Corporate Social Responsibility
17
Corporate social responsibility
17
Brand trust
15
Designation of origin
15
Herkunftsbezeichnung
15
Social media
15
Brand equity
14
Brand love
14
Confidence
14
Product quality
14
Produktqualität
14
Vertrauen
14
Brand extension
13
Customer integration
13
Kundenintegration
13
more ...
less ...
Online availability
All
Undetermined
63
Free
4
Type of publication
All
Article
88
Type of publication (narrower categories)
All
Article in journal
88
Aufsatz in Zeitschrift
88
Language
All
English
88
Author
All
Guzman, Francisco
5
Broyles, S. Allen
2
Fetscherin, Marc
2
Kennedy, Eric
2
Leingpibul, Thaweephan
2
Vera, Jorge
2
Wallace, Elaine
2
Allaway, Arthur W.
1
Alvarado-Karste, Diego
1
Amelia, Maria Veronica
1
Anh Tran Tram Truong
1
Anselmsson, Johan
1
Arcand, Manon
1
Areni, Charles Scott
1
Augusto, Mário Gomes
1
Aurier, Philippe
1
Badrinarayanan, Vishag
1
Baeck, Sunmee
1
Banerjee, Shubhomoy
1
Barbarossa, Camilla
1
Basu, Meheli
1
Baudry, Damien
1
Baumgarth, Carsten
1
Becerra, Enrique P.
1
Behi, Azza Temessek
1
Behnke, Carolin
1
Belaid, Samy
1
Benhabib, Abderrezzak
1
Bilgihan, Anil
1
Bilgin, Pinar
1
Bilgram, Volker
1
Billore, Aditya
1
Bondesson, Niklas Vestman
1
Boulanger, Michèle
1
Bozkurt, Sıddık
1
Bravo, Rafael
1
Breazeale, Mike
1
Brexendorf, Tim Oliver
1
Burnaz, Sebnem
1
Cai, Jian
1
more ...
less ...
Published in...
All
The journal of product & brand management
Journal of business research : JBR
127
Journal of retailing and consumer services
85
The journal of brand management : an international journal
80
Journal of travel and tourism marketing
68
Tourism management : research, policies, practice
58
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
46
Asia Pacific journal of marketing and logistics
37
International journal of hospitality management
37
Cogent business & management
30
Tourism management perspectives : TMP
29
Industrial marketing management : the international journal for industrial and high-tech firms
26
Journal of destination marketing & management
26
Psychology & marketing
26
Journal of hospitality marketing & management
25
Marketing intelligence & planning
24
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
21
European journal of marketing : EJM
20
Journal of strategic marketing
20
International journal of internet marketing and advertising : IJIMA
19
International journal of contemporary hospitality management
18
Journal of business ethics : JOBE
16
Journal of marketing management : MM
16
Journal of promotion management : innovations in planning and applied research
16
Journal of marketing communications
14
Journal of vacation marketing
14
Tourism analysis : an interdisciplinary tourism & hospitality journal
14
Journal of vacation marketing : an international journal
12
The journal of consumer marketing
12
European journal of marketing
11
Journal of Islamic marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Journal of the Academy of Marketing Science
11
SpringerLink / Bücher
11
The service industries journal
11
Administrative Sciences : open access journal
10
Corporate reputation review : an international journal
10
Global business review
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
more ...
less ...
Source
All
ECONIS (ZBW)
88
Showing
1
-
10
of
88
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
3
Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
Saved in:
4
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
5
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
6
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
7
Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun
;
Guo, Rui
;
Chen, Jiawen
;
Du, Peng
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
Saved in:
8
Brand authenticity building effect of brand experience and downstream effects
Murshed, Feisal
;
Dwivedi, Abhishek
;
Nayeem, Tahmid
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1032-1045
Persistent link: https://www.econbiz.de/10014334394
Saved in:
9
When does customization improve brand attitude?
Kim, Pielah
;
Chang, Hua
;
Vaidyanathan, Rajiv
;
Stoel, Leslie
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
Saved in:
10
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->