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subject:"Relationship marketing"
~person:"Büttgen, Marion"
~person:"Morgan, Todd"
~person:"Rahman, Zillur"
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Search: subject_exact:"Kundenintegration"
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Relationship marketing
Kundenintegration
35
Customer integration
34
Beziehungsmarketing
19
Dienstleistungssektor
11
Innovation management
11
Innovationsmanagement
11
Service industry
11
Innovation
10
Consumer behaviour
8
Konsumentenverhalten
8
New product development
8
Produktentwicklung
8
Social Web
7
Social web
7
Customer participation
6
Dienstleistung
5
Brand management
4
Co-creation
4
Deutschland
4
Dienstleistungsqualität
4
Germany
4
Internet marketing
4
Markenführung
4
Online-Marketing
4
Open innovation
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Service quality
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Services
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Betriebliche Wertschöpfung
3
Bibliometrics
3
Bibliometrie
3
Customer engagement
3
Empirical method
3
Empirische Methode
3
Theorie
3
Theory
3
Value creation
3
Viral marketing
3
Virales Marketing
3
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Büttgen, Marion
Morgan, Todd
Rahman, Zillur
Hollebeek, Linda D.
27
Brodie, Roderick J.
12
Reichwald, Ralf
12
Conduit, Jodie
11
Piller, Frank T.
11
Kumar, V.
9
Bruhn, Manfred
8
Jaakkola, Elina
8
Rather, Raouf Ahmad
8
Hajli, Nick
7
Malthouse, Edward C.
7
Busser, James A.
6
Harrigan, Paul
6
Islam, Jamid Ul
6
Johnson, Lester W.
6
Khan, Imran
6
Plewa, Carolin
6
Shulga, Lenna V.
6
Alexander, Matthew
5
Carlson, Jamie
5
Clark, Moira K.
5
Edvardsson, Bo
5
Gligor, David
5
Ihl, Christoph
5
Itani, Omar S.
5
Kaufmann, Hans Rüdiger
5
Le Nguyen Hau
5
Leckie, Civilai
5
Loureiro, Sandra Maria Correia
5
Prentice, Catherine
5
Schaarschmidt, Mario
5
So, Kevin Kam Fung
5
Verhoef, Peter C.
5
Verleye, Katrien
5
Żyminkowska, Katarzyna
5
Ahn, Jiseon
4
Beatty, Sharon E.
4
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Journal of business research : JBR
2
Aktuelle Forschungsfragen im Dienstleistungsmarketing : [Workshop Dienstleistungsmarketing 2008]
1
Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
1
Handbuch Kundenbindungsmanagement
1
Industry and innovation
1
International entrepreneurship and management journal
1
International journal of business excellence
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
Journal of internet commerce
1
Journal of retailing and consumer services
1
Kundenintegration : Forum Dienstleistungsmanagement
1
Management decision : MD
1
Neue betriebswirtschaftliche Forschung
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Psychology & marketing
1
Qualitative market research : an international journal
1
Research policy : policy, management and economic studies of science, technology and innovation
1
The service industries journal
1
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ECONIS (ZBW)
19
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19
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1
How can customers cope with cognitive demands of professional services? : the role of employee coping support
Garbas, Janina
;
Blaurock, Marah
;
Büttgen, Marion
; …
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 867-887
Persistent link: https://www.econbiz.de/10014290866
Saved in:
2
Entrepreneurial orientation and new product performance in SMEs : the mediating role of customer participation
Morgan, Todd
;
Anokhin, Sergey
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303799
Saved in:
3
Customer engagement and employee engagement : systematic review and future directions
Chandni, Shumaila
;
Rahman, Zillur
- In:
The service industries journal
40
(
2020
)
13/14
,
pp. 932-959
Persistent link: https://www.econbiz.de/10012292979
Saved in:
4
New service development by manufacturing firms : effects of customer participation under environmental contingencies
Morgan, Todd
;
Anokhin, Sergey Alexander
;
Wincent, Joakim
- In:
Journal of business research : JBR
104
(
2019
),
pp. 497-505
Persistent link: https://www.econbiz.de/10012105180
Saved in:
5
The role of customer participation in building new product development speed capabilities in turbulent environments
Morgan, Todd
;
Anokhin, Sergey Alexander
;
Song, Chanho
; …
- In:
International entrepreneurship and management journal
15
(
2019
)
1
,
pp. 119-133
Persistent link: https://www.econbiz.de/10012226488
Saved in:
6
Customer engagement in the service context : an empirical investigation of the construct, its antecedents and consequences
Islam, Jamid Ul
;
Hollebeek, Linda D.
;
Rahman, Zillur
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 277-285
Persistent link: https://www.econbiz.de/10012114161
Saved in:
7
Influence of market orientation on performance : the moderating roles of customer participation breadth and depth in new product development
Morgan, Todd
;
Anokhin, Sergey Alexander
;
Wincent, Joakim
- In:
Industry and innovation
26
(
2019
)
9
,
pp. 1103-1120
Persistent link: https://www.econbiz.de/10012266245
Saved in:
8
Antecedents of co-creation intention and their role in developing technology-based new services via customer involvement : a conceptual analysis
Sarmah, Bijoylaxmi
;
Rahman, Zillur
- In:
International journal of business excellence
15
(
2018
)
2
,
pp. 239-255
Persistent link: https://www.econbiz.de/10011954242
Saved in:
9
Customer participation and new product performance : towards the understanding of the mechanisms and key contingencies
Morgan, Todd
;
Obal, Michael W.
;
Anokhin, Sergey
- In:
Research policy : policy, management and economic …
47
(
2018
)
2
,
pp. 498-510
Persistent link: https://www.econbiz.de/10011970897
Saved in:
10
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
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