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subject:"Reputation"
~isPartOf:"Journal of strategic marketing"
~subject:"Brand management"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Corporate reputation"
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Reputation
Brand management
Kundenzufriedenheit
Corporate reputation
12
Firmenimage
12
Markenführung
6
Public relations
5
Öffentlichkeitsarbeit
5
Corporate Social Responsibility
4
Corporate culture
4
Corporate social responsibility
4
Unternehmenskultur
4
corporate reputation
3
Advertising
2
Advertising effects
2
Brand architecture
2
Environmental management
2
Markenarchitektur
2
Multinationales Unternehmen
2
Stakeholder
2
Transnational corporation
2
Umweltmanagement
2
Werbewirkung
2
Werbung
2
2012
1
Ambidextrous organization
1
Arbeitsverhalten
1
Ausländische Tochtergesellschaft
1
Beziehungsmarketing
1
Brand
1
Brand ambidexterity
1
Brand image
1
Cause-Related Marketing
1
Cause-related marketing
1
China
1
Consumer behaviour
1
Corporate advertising
1
Corporate identity management
1
Customer satisfaction
1
Data Mining
1
Data mining
1
Dienstleistungsqualität
1
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English
7
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Smith, Katherine Taken
2
Amawate, Vibhas
1
Barnier, Virginie de
1
Deb, Madhurima
1
Dunbar, Seth
1
Hanson, Nicole
1
Hartland, Trevor
1
Johns, Raechel
1
Khojastehpour, Morteza
1
Moussa, Anthony
1
Sharma, Vinay Kumar
1
Sharpe, Stacey
1
Smith, L. Murphy
1
Smith, Murphy
1
Wang, Kun
1
Williams-Burnett, Nicola
1
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Published in...
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Journal of strategic marketing
Corporate reputation review : an international journal
82
Journal of business research : JBR
50
The journal of brand management : an international journal
40
Journal of business ethics : JOBE
24
Corporate reputation review
21
Corporate communications : an international journal
20
Journal of retailing and consumer services
19
The journal of product & brand management
17
Employer Branding : Arbeitgeber positionieren und präsentieren
16
Industrial marketing management : the international journal for industrial and high-tech firms
16
International studies of management and organization
14
Management science : journal of the Institute for Operations Research and the Management Sciences
13
Marketing intelligence & planning
13
SpringerLink / Bücher
12
Corporate social responsibility and environmental management
11
European journal of marketing : EJM
11
International journal of contemporary hospitality management
11
International journal of hospitality management
11
Journal of business strategy
11
European management journal
10
Business & society
9
Economic research
9
Global aspects of reputation and strategic management
9
Journal of marketing communications
8
NBER Working Paper
8
NBER working paper series
8
The Oxford handbook of corporate reputation
8
Administrative Sciences : open access journal
7
Business research quarterly : BRQ
7
Corporate brand and corporate reputation
7
International journal of industrial organization
7
Journal of business ethics : JBE
7
Journal of the Academy of Marketing Science
7
The journal of services marketing
7
Asia Pacific journal of marketing and logistics
6
Cogent business & management
6
Global business & economics review
6
Journal of economic behavior & organization : JEBO
6
Qualitative market research : an international journal
6
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ECONIS (ZBW)
7
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1
CRM, skepticism and patronage intention : the mediating and moderating role of satisfaction and religiosity
Deb, Madhurima
;
Sharma, Vinay Kumar
;
Amawate, Vibhas
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 316-336
Persistent link: https://www.econbiz.de/10012515861
Saved in:
2
How can corporate heritage identity stewardship lead to brand ambidexterity?
Moussa, Anthony
;
Barnier, Virginie de
- In:
Journal of strategic marketing
29
(
2021
)
8
,
pp. 706-721
Persistent link: https://www.econbiz.de/10012653606
Saved in:
3
Can socially irresponsible firms benefit from corporate advertising?
Sharpe, Stacey
;
Hanson, Nicole
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 95-106
Persistent link: https://www.econbiz.de/10012202796
Saved in:
4
Using corporate advertising to improve public perception of energy companies
Smith, Katherine Taken
;
Smith, L. Murphy
;
Dunbar, Seth
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 347-356
Persistent link: https://www.econbiz.de/10010387290
Saved in:
5
The role of MNC's subsidiaries in creating multinational corporte brand
Khojastehpour, Morteza
;
Johns, Raechel
- In:
Journal of strategic marketing
23
(
2015
)
6
,
pp. 512-525
Persistent link: https://www.econbiz.de/10011478809
Saved in:
6
Protecting the Olympic brand : winners and losers
Hartland, Trevor
;
Williams-Burnett, Nicola
- In:
Journal of strategic marketing
20
(
2012
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10009510632
Saved in:
7
Does brand management of corporate reputation translate into higher markt value?
Smith, Katherine Taken
;
Smith, Murphy
;
Wang, Kun
- In:
Journal of strategic marketing
18
(
2010
)
3
,
pp. 201-221
Persistent link: https://www.econbiz.de/10003988711
Saved in:
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