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subject:"Retail assortment"
~person:"Kahn, Barbara E."
~subject:"Pricing strategy"
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Retail assortment
Pricing strategy
Sortiment
5
Consumer behaviour
4
Konsumentenverhalten
4
Einzelhandel
3
Retail trade
3
Consumer preferences
2
Konsumentenpräferenzen
2
Product differentiation
2
Produktdifferenzierung
2
Assortment
1
Category Management
1
Category management
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Choice overload
1
Goals
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Heuristics
1
Heuristik
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USA
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United States
1
Variety
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Visual perception
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Visuelle Wahrnehmung
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eye movement
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horizontal versus vertical
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perceived variety
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retail assortment
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variety seeking
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Kahn, Barbara E.
Chernev, Alexander
10
Fisher, Marshall L.
8
Hübner, Alexander
8
Kök, A. Gürhan
7
Rudolph, Thomas
7
Rusmevichientong, Paat
7
Topaloğlu, Hüseyin
7
Vaidyanathan, Ramnath
7
Gázquez-Abad, Juan Carlos
6
Martínez-López, Francisco J.
6
Martínez-de-Albéniz, Victor
6
Schlippenbach, Vanessa von
6
Schröder, Hendrik
6
Talebian, Masoud
6
Wang, Ruxian
6
Wiebach, Nicole
6
Argentesi, Elena
5
Broniarczyk, Susan M.
5
Buccirossi, Paolo
5
Cervone, Roberto
5
Draganska, Michaela
5
Duso, Tomaso
5
Gijsbrechts, Els
5
Hildebrandt, Lutz
5
Knuff, Marc
5
Ma, Meilin
5
Marrazzo, Alessia
5
Olbrich, Rainer
5
Thomadsen, Raphael
5
Verhoef, Peter C.
5
Zielke, Stephan
5
Battenfeld, Dirk
4
Bernstein, Fernando
4
Brambilla, Irene
4
Buhr, Carl-Christian
4
Dekimpe, Marnik G.
4
Diehl, Kristin
4
Duan, Yongrui
4
Fornari, Daniele
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research : JMR
1
Journal of retailing
1
Marketing letters : a journal of research in marketing
1
Review of marketing research
1
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ECONIS (ZBW)
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1
A "wide" variety : effects of horizontal versus vertical display on assortment processing, perceived variety, and choice
Deng, Xiaoyan
;
Kahn, Barbara E.
;
Unnava, Hanumantha Rao
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 682-698
Persistent link: https://www.econbiz.de/10011600533
Saved in:
2
The "visual preference heuristic" : the influence of visual versus verbal depiction on assortment processing, perceived variety, and choice overload
Townsend, Claudia
;
Kahn, Barbara E.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
5
,
pp. 993-1015
Persistent link: https://www.econbiz.de/10010253782
Saved in:
3
Consumer and managerial goals in assortment choice and design
Kahn, Barbara E.
;
Chernev, Alexander
;
Böckenholt, Ulf
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 293-303
Persistent link: https://www.econbiz.de/10010401332
Saved in:
4
Assortment variety : too much of a good thing?
Kahn, Barbara E.
;
Weingarten, Evan
;
Townsend, Claudia
-
2013
Persistent link: https://www.econbiz.de/10009781370
Saved in:
5
Why is assortment planning so difficult for retailers? : a framework and research agenda
Mantrala, Murali K.
;
Levy, Michael
;
Kahn, Barbara E.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10003834510
Saved in:
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