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subject:"Retail trade"
~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Journal of marketing channels : ... distribution systems, strategy, and management"
~subject:"Brand"
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Retail trade
Brand
Sales promotion
20
Verkaufsförderung
20
Preismanagement
11
Pricing strategy
11
Einzelhandel
9
Consumer behaviour
5
Konsumentenverhalten
5
OR in marketing
5
Theorie
5
Theory
5
Distribution channel
4
Lagermanagement
4
Lieferkette
4
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4
Vertriebsweg
4
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4
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3
Online retailing
3
Online-Handel
3
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3
Demand
2
Forecasting
2
Game theory
2
Innovation
2
Internet marketing
2
Kundenbindungsprogramm
2
Loyalty program
2
Nachfrage
2
New product development
2
On-pack coupons
2
Online-Marketing
2
Pricing
2
Produktentwicklung
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Pull price promotions
2
Push price promotions
2
Rabatt
2
Rebate
2
Retailing
2
Spieltheorie
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9
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Fildes, Robert
2
Ma, Shaohui
2
Abril Barrie, Carmen
1
Aydas, Osman
1
Cheng, T. C. E.
1
Chow, Clement S. F.
1
García-Madariaga, Jesús
1
Gökgür, Burak
1
Hua, Guowei
1
Huang, Tao
1
Jiang, Yuanchun
1
Karabati, Selcuk
1
Karray, Salma
1
Kaynak, Erdener
1
Khajehnezhad, Milad
1
Liu, Yezheng
1
Otieno, Wilkistar
1
Ross, Anthony
1
Sanchez-Soriano, Joaquin
1
Shang, Jennifer
1
Xie, Jason Z.
1
Yildirim, Pinar
1
Zhang, Juliang
1
Zhang, Mingyang
1
Zhang, Qingfu
1
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European journal of operational research : EJOR
Journal of marketing channels : ... distribution systems, strategy, and management
Journal of retailing and consumer services
26
Journal of business research : JBR
11
Journal of retailing
11
The international review of retail, distribution and consumer research
8
International journal of retail & distribution management
7
Journal of promotion management : innovations in planning and applied research
7
International journal of production economics
6
European journal of marketing : EJM
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Marketing letters : a journal of research in marketing
4
The journal of brand management : an international journal
4
Domestic commerce series
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of marketing research : JMR
3
Journal of promotion management : JPM
3
Journal of revenue and pricing management
3
Agribusiness : an internat. journal
2
Asia Pacific journal of marketing and logistics
2
CESifo Working Paper Series
2
CESifo working papers
2
European research studies
2
International journal of production research
2
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
2
Journal of advertising research
2
Journal of marketing analytics : JMA
2
Journal of marketing research
2
Journal of the Academy of Marketing Science
2
Journal of the Operational Research Society : OR
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Manufacturing & service operations management : M & SOM
2
Marketing research report
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Opsearch : journal of the Operational Research Society of India
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Psychology & marketing
2
Report / Marketing Science Institute
2
Retailing in the 21st century : current and future trends
2
Strategic corporate communication in the digital age
2
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ECONIS (ZBW)
9
Showing
1
-
9
of
9
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
Dynamic and targeted bundle pricing of two independently valued products
Gökgür, Burak
;
Karabati, Selcuk
- In:
European journal of operational research : EJOR
279
(
2019
)
1
,
pp. 184-198
Persistent link: https://www.econbiz.de/10012102735
Saved in:
2
Why and how do branders sell new products on flash sale platforms?
Zhang, Mingyang
;
Zhang, Juliang
;
Cheng, T. C. E.
;
Hua, …
- In:
European journal of operational research : EJOR
270
(
2018
)
1
,
pp. 337-351
Persistent link: https://www.econbiz.de/10011869020
Saved in:
3
Optimizing online recurring promotions for dual-channel retailers : segmented markets with multiple objectives
Jiang, Yuanchun
;
Liu, Yezheng
;
Shang, Jennifer
; …
- In:
European journal of operational research : EJOR
267
(
2018
)
2
,
pp. 612-627
Persistent link: https://www.econbiz.de/10011812537
Saved in:
4
Integrated location-inventory modelling under forward and reverse product flows in the used merchandise retail sector : a multi-echelon formulation
Ross, Anthony
;
Khajehnezhad, Milad
;
Otieno, Wilkistar
; …
- In:
European journal of operational research : EJOR
259
(
2017
)
2
,
pp. 664-676
Persistent link: https://www.econbiz.de/10011661777
Saved in:
5
A retail store SKU promotions optimization model for category multi-period profit maximization
Ma, Shaohui
;
Fildes, Robert
- In:
European journal of operational research : EJOR
260
(
2017
)
2
,
pp. 680-692
Persistent link: https://www.econbiz.de/10011699095
Saved in:
6
Demand forecasting with high dimensional data : the case of SKU retail sales forecasting with intra- and inter-category promotional information
Ma, Shaohui
;
Fildes, Robert
;
Huang, Tao
- In:
European journal of operational research : EJOR
249
(
2016
)
1
,
pp. 245-257
Persistent link: https://www.econbiz.de/10011435824
Saved in:
7
Slotting allowances in China : perspectives of a large manufacturer versus a large retailer in the China grocery market
Kaynak, Erdener
;
Chow, Clement S. F.
;
Xie, Jason Z.
- In:
Journal of marketing channels : ... distribution …
22
(
2015
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10010503351
Saved in:
8
The effect of product innovation, promotion, and price on consumer switching to private labels
Abril Barrie, Carmen
;
Sanchez-Soriano, Joaquin
; …
- In:
Journal of marketing channels : ... distribution …
22
(
2015
)
3
,
pp. 192-201
Persistent link: https://www.econbiz.de/10011386714
Saved in:
9
Effectiveness of retail joint promotions under different channel structures
Karray, Salma
- In:
European journal of operational research : EJOR
210
(
2011
)
3
,
pp. 745-751
Persistent link: https://www.econbiz.de/10008990032
Saved in:
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