Dynamic and targeted bundle pricing of two independently valued products
Year of publication: |
2019
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Authors: | Gökgür, Burak ; Karabati, Selcuk |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 279.2019, 1 (16.11.), p. 184-198
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Subject: | Retailing | Bundling | Price promotions | Dynamic pricing | Preismanagement | Pricing strategy | Leistungsbündel | Bundling strategy | Theorie | Theory | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion |
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