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subject:"Retail trade"
~isPartOf:"Journal of retailing"
~isPartOf:"Psychology & marketing"
~subject:"Category Management"
~subject:"Markenführung"
~subject:"Markenimage"
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| 6 applied filters
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Retail trade
Category Management
Markenführung
Markenimage
Sales promotion
62
Verkaufsförderung
62
Consumer behaviour
36
Konsumentenverhalten
36
Preismanagement
19
Pricing strategy
19
Einzelhandel
13
Rabatt
12
Rebate
12
Einzelhandelspreis
10
Retail price
10
USA
8
United States
8
Advertising effects
7
Werbewirkung
7
Low-cost strategy
6
Niedrigpreisstrategie
6
Advertising
4
Brand image
4
Food retailing
4
Ladengestaltung
4
Lebensmitteleinzelhandel
4
Store design
4
Werbung
4
Brand management
3
Category management
3
Customer satisfaction
3
Distribution channel
3
Emotion
3
Kaufentscheidung
3
Kundenbindungsprogramm
3
Kundenzufriedenheit
3
Loyalty program
3
Price promotions
3
Pricing
3
Promotions
3
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Article
20
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20
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English
20
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Breugelmans, Els
2
Campo, Katia
1
Capizzani, Mario
1
Chen, Jie
1
Dawes, John G.
1
Dellaert, Benedict G. C.
1
Dobscha, Susan
1
Foxman, Ellen R.
1
Gauri, Dinesh K.
1
González, Jorge
1
Han, Eunjoo
1
Hansen, Jared M.
1
Huchzermeier, Arnd
1
Kachersky, Luke
1
Khouja, Moutaz
1
Kim, Claire Heeryung
1
Köhler, Clemens F.
1
Li, Wenjing
1
Liu, Sandra S.
1
Massara, Fransesco
1
Mead, James A.
1
Melara, Robert D.
1
Morrin, Maureen
1
Nordfält, Jens
1
Osuna, Ignacio
1
Palmeira, Maricio M.
1
Pan, Jingming
1
Pancras, Joseph
1
Park, Chang Hee
1
Pauwels, Koen
1
Pechpeyrou, Pauline de
1
Ratchford, Brian Thomas
1
Raut, Sumit
1
Reynolds-McIlnay, Ryann
1
Richerson, Rob
1
Ruyter, Ko de
1
Sigué, Simon Pierre
1
Swami, Sanjeev
1
Talukdar, Debabrata
1
Thomas, Dominic
1
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Published in...
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Journal of retailing
Psychology & marketing
Journal of retailing and consumer services
28
Journal of business research : JBR
16
Journal of marketing research : JMR
11
Journal of promotion management : JPM
8
European journal of operational research : EJOR
7
International journal of retail & distribution management
7
Journal of promotion management : innovations in planning and applied research
7
The international review of retail, distribution and consumer research
7
International journal of production economics
6
Marketing letters : a journal of research in marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
European journal of marketing : EJM
4
Domestic commerce series
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of advertising research
3
Journal of the Academy of Marketing Science
3
Agribusiness : an internat. journal
2
Asia Pacific journal of marketing and logistics
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
CESifo Working Paper Series
2
CESifo working papers
2
European research studies
2
International journal of business excellence
2
International journal of production research
2
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
2
Inventi impact: retailing & consumer services
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of marketing
2
Journal of marketing analytics : JMA
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of marketing research
2
Journal of revenue and pricing management
2
Journal of the Operational Research Society : OR
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Manufacturing & service operations management : M & SOM
2
Marketing intelligence & planning
2
Marketing research report
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
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ECONIS (ZBW)
20
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1
The dark side of up-selling promotions : evidence from an analysis of cross-brand purchase behavior
Park, Chang Hee
;
Yoon, Tae Jung
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 647-666
Persistent link: https://www.econbiz.de/10013535719
Saved in:
2
Joint in-season and out-of-season promotion demand forecasting in a retail environment
Wolters, Jannik
;
Huchzermeier, Arnd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 726-745
Persistent link: https://www.econbiz.de/10013270716
Saved in:
3
Premiums paid for what you believe in : the interactive roles of price promotion and cause involvement on consumer response
Kim, Claire Heeryung
;
Han, Eunjoo
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 235-250
Persistent link: https://www.econbiz.de/10012295828
Saved in:
4
Dynamic right-slanted fonts increase the effectiveness of promotional retail advertising
Mead, James A.
;
Richerson, Rob
;
Li, Wenjing
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 282-296
Persistent link: https://www.econbiz.de/10012295832
Saved in:
5
How product-environment brightness contrast and product disarray impact consumer choice in retail environments
Reynolds-McIlnay, Ryann
;
Morrin, Maureen
;
Nordfält, Jens
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 266-282
Persistent link: https://www.econbiz.de/10011744775
Saved in:
6
Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
Saved in:
7
Cross-channel effects of price promotions : an empirical analysis of the multi-channel grocery retail sector
Breugelmans, Els
;
Campo, Katia
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 333-351
Persistent link: https://www.econbiz.de/10011566709
Saved in:
8
Loss leaders and cross-category retailer pass-through : a Bayesian multilevel analysis
Pancras, Joseph
;
Gauri, Dinesh K.
;
Talukdar, Debabrata
- In:
Journal of retailing
89
(
2013
)
2
,
pp. 140-157
Persistent link: https://www.econbiz.de/10009757405
Saved in:
9
Virtual bundling with quantity discounts : when low purchase price does not lead to smart-shopper feelings
Pechpeyrou, Pauline de
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 707-723
Persistent link: https://www.econbiz.de/10009786041
Saved in:
10
Brand-pack size cannibalization arising from temporary price promotions
Dawes, John G.
- In:
Journal of retailing
88
(
2012
)
3
,
pp. 343-355
Persistent link: https://www.econbiz.de/10009622998
Saved in:
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