Virtual bundling with quantity discounts : when low purchase price does not lead to smart-shopper feelings
Pauline de Pechpeyrou
| Year of publication: |
2013
|
|---|---|
| Authors: | Pechpeyrou, Pauline de |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 30.2013, 8, p. 707-723
|
| Subject: | Verkaufsförderung | Sales promotion | Rabatt | Rebate | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Frankreich | France |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009786041