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subject:"Retail trade"
~person:"Gedenk, Karen"
~person:"Kleinaltenkamp, Michael"
~subject:"Theorie"
~subject:"Werbewirkung"
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Retail trade
Theorie
Werbewirkung
Sales promotion
16
Verkaufsförderung
16
Consumer behaviour
6
Konsumentenverhalten
6
Preismanagement
6
Pricing strategy
6
Theory
6
B-to-B-Marketing
3
Business-to-business marketing
3
Investitionsgütermarketing
3
Lieferantenmanagement
3
Marketingmanagement
3
Physical distribution
3
Product management
3
Produktmanagement
3
Supplier relationship management
3
Vertrieb
3
Brand
2
Business-to-Business-Marketing
2
Einzelhandel
2
Estimation
2
Markenartikel
2
Rabatt
2
Rebate
2
Schätzung
2
Absatz
1
Advertising effects
1
Brand management
1
Conditional rebates
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer utility model
1
Decision under uncertainty
1
Designation of origin
1
Deutschland
1
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1
Entscheidung unter Unsicherheit
1
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1
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German
5
English
4
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Gedenk, Karen
Kleinaltenkamp, Michael
Kind, Hans Jarle
8
Foros, Øystein
7
Görtz, Gunnar
7
Jain, Amit
7
Malik, Garima
7
Bauer, Hans H.
6
Ailawadi, Kusum L.
5
Gázquez-Abad, Juan Carlos
5
Neslin, Scott A.
5
Bijmolt, Tammo H. A.
4
Breugelmans, Els
4
Natter, Martin
4
Rajagopal
4
Rudanko, Leena
4
Aydinli, Aylin
3
Behe, Bridget K.
3
Bertini, Marco
3
Czerniachowska, Kateryna
3
Faßnacht, Martin
3
Fildes, Robert
3
Gourio, Francois
3
Huchzermeier, Arnd
3
Ieva, Marco
3
Inderst, Roman
3
Khouja, Moutaz
3
Leeflang, Peter
3
Lutzky, Christian
3
Martínez-López, Francisco J.
3
Moon, Sangkil
3
Nordfält, Jens
3
Pantano, Eleonora
3
Pauwels, Koen
3
Perakis, Georgia
3
Redler, Jörn
3
Sand, Jan Yngve
3
Sinitsyn, Maxim
3
Tenn, Steven
3
Varley, Rosemary
3
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A reader in marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
Retailing in the 21st century : current and future trends
1
Technischer Vertrieb
1
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
1
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ECONIS (ZBW)
9
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1
Consumer response to uncertain promotions : an empirical analysis of conditional rebates
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Langer, Tobias
;
Ma, Yu
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
Saved in:
2
Sales promotion
Gedenk, Karen
;
Neslin, Scott A.
;
Ailawadi, Kusum L.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 393-407)
.
2010
Persistent link: https://www.econbiz.de/10003938774
Saved in:
3
Decomposition of the sales impact of promotion-induced stockpiling
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Lutzky, Christian
; …
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 450-467
Persistent link: https://www.econbiz.de/10003547859
Saved in:
4
Markt- und Produktmanagement : die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
ed.
)
-
2006
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003263628
Saved in:
5
Markt- und Produktmanagement : Die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
contributor
)
-
2006
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515176
Saved in:
6
Die Wirkung von Multi-Item-Promotions auf Markenwahl und Kaufmenge
Gedenk, Karen
;
Mahler, Uta Sabine
- In:
Quantitative Marketingforschung in Deutschland : …
,
(pp. 15-32)
.
2005
Persistent link: https://www.econbiz.de/10003289137
Saved in:
7
Pursuing the value-conscious consumer: store brands versus national brand promotions
Ailawadi, Kusum L.
;
Neslin, Scott A.
;
Gedenk, Karen
- In:
A reader in marketing communications
,
(pp. 79-113)
.
2005
Persistent link: https://www.econbiz.de/10003292723
Saved in:
8
Verkaufsförderung
Gedenk, Karen
-
2002
Persistent link: https://www.econbiz.de/10001658224
Saved in:
9
Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10000667810
Saved in:
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