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subject:"Retail trade"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
~type_genre:"Hochschulschrift"
~type_genre:"Sammelwerk"
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Subject
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Retail trade
Konsumentenverhalten
Theorie
Sales promotion
77
Verkaufsförderung
77
Deutschland
35
Germany
33
Sales-promotion
32
Consumer behaviour
28
Theory
20
Verbraucherverhalten
15
Preismanagement
13
Pricing strategy
13
Einzelhandel
11
Advertising effects
9
Lebensmitteleinzelhandel
9
Lieferantenmanagement
9
Supplier relationship management
9
Werbewirkung
9
Food retailing
8
Beziehungsmarketing
7
Consumer goods marketing
7
Konsumgütermarketing
7
Marketingmanagement
7
Relationship marketing
7
Automotive services industry
6
Kfz-Gewerbe
6
Merchandising
6
Marktforschung
5
Preispolitik
5
Produktmanagement
5
Rabatt
5
USA
5
United States
5
Einzelhandelspreis
4
Handelsmarketing
4
Product management
4
Rebate
4
Retail price
4
Advertising
3
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Online availability
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Undetermined
5
Free
4
Type of publication
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Book / Working Paper
46
Type of publication (narrower categories)
All
Hochschulschrift
Sammelwerk
Article in journal
770
Aufsatz in Zeitschrift
770
Graue Literatur
60
Non-commercial literature
60
Arbeitspapier
49
Working Paper
49
Aufsatz im Buch
46
Book section
46
Thesis
29
Collection of articles of several authors
14
Aufsatzsammlung
8
Lehrbuch
7
Textbook
7
Conference paper
4
Konferenzbeitrag
4
Reprint
3
Bibliografie enthalten
2
Bibliography included
2
Collection of articles written by one author
2
Guidebook
2
Handbook
2
Handbuch
2
Ratgeber
2
Sammlung
2
Systematic review
2
research-article
2
Übersichtsarbeit
2
Bericht
1
Mehrbändiges Werk
1
Mikroform
1
Multi-volume publication
1
Statistik
1
case-report
1
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Language
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German
23
English
23
Author
All
Kleinaltenkamp, Michael
3
Fam, Kim Shyan
2
Görtz, Gunnar
2
Lutzky, Christian
2
Zerres, Christopher
2
Akbari, Karl Behruz Homayun
1
Auerbach, Heiko
1
Barnier, Virginie De
1
Bauer, Johannes
1
Breiter, Andreas
1
Buchanan-Oliver, Margo
1
Chen, Yi
1
Clement, Jesper
1
Domsch, Michel E.
1
Donohue, Julie Marie
1
Fantapié Altobelli, Claudia
1
Faßnacht, Martin
1
Flindt, Erdmann
1
Freiheit, Julia
1
Gedenk, Karen
1
Herrmann, Andreas
1
Hoffmann, Sascha
1
Hoppe, Christian N. W.
1
Horn, Carmen
1
Huchzermeier, Arnd
1
Hünerberg, Reinhard
1
Ilmakunnas, Johanna
1
Kaiser, Harry M.
1
Korn, Kati
1
Kotschi, Bernd
1
Königsfeld, Jerome Alexander
1
Loureiro, Sandra Maria Correia
1
Ludl, Michaela
1
Nies, Salome
1
Ortinau, David J.
1
Pepels, Werner
1
Plantsch, Michael
1
Plinke, Wulff
1
Rudolph, Thomas
1
Röger, Martin
1
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Institution
All
Fördergesellschaft Marketing an der Universität Augsburg
1
Harvard Graduate School of Business Administration
1
Helmut-Schmidt-Universität
1
RWTH Aachen
1
Published in...
All
Gabler Edition Wissenschaft
5
Journal of business research : JBR
2
Advances in information systems and management science
1
Agricultural and resource economics review : ARER
1
Asia Pacific journal of marketing and logistics
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Forschen und Wissen / Wirtschaftswissenschaften
1
Forum Marketing
1
Gabler Research
1
Gabler Research / Forum Marketing
1
Gießener Schriften zur Agrar- und Ernährungswirtschaft
1
Hamburger Schriften zur Marketingforschung
1
Ideas with impact
1
Journal of consumer behaviour : an international research review
1
Journal of promotion management : innovations in planning and applied research
1
Lecture notes in economics and mathematical systems : LNEMS
1
PhD series / Copenhagen Business School
1
Reihe: Marketing : MAR
1
Reihe: Marketing, Handel und Management
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
Schriftenreihe Studien zum Konsumentenverhalten
1
SpringerLink / Bücher
1
Technischer Vertrieb
1
The Harvard business review paperback series
1
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
1
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Source
All
ECONIS (ZBW)
46
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1
Four essays on behavioral pricing
Scheidegger, Gianluca
-
2021
Persistent link: https://www.econbiz.de/10012671281
Saved in:
2
Essays on consumer participation in pricing
Akbari, Karl Behruz Homayun
-
2020
Persistent link: https://www.econbiz.de/10014441349
Saved in:
3
Interpersonal consumer decision making
Straeter, Laura Marjolein
-
2017
Persistent link: https://www.econbiz.de/10011724092
Saved in:
4
Promoting brand relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
5
A taste for luxury in early modern Europe : display, acquisition and boundaries
Ilmakunnas, Johanna
(
ed.
);
Stobart, Jon
(
ed.
)
-
2018
-
Paperback edition
Persistent link: https://www.econbiz.de/10011959630
Saved in:
6
Hedging retail promotions : zero out-of-stock and zero end-of-period coverage with supply options
Breiter, Andreas
-
2012
Persistent link: https://www.econbiz.de/10009735618
Saved in:
7
Verkaufsförderung mit Zweitplatzierungen : eine Untersuchung des Konsumentenverhaltens bei verwendungszweckorientierten Zweitplatzierungen
Röger, Martin
-
2017
Persistent link: https://www.econbiz.de/10011879863
Saved in:
8
Special issue: Gaming
Seo, Yuri
(
ed.
);
Buchanan-Oliver, Margo
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011508906
Saved in:
9
Essays on sales promotion management in retailing
Königsfeld, Jerome Alexander
-
2015
Persistent link: https://www.econbiz.de/10011750308
Saved in:
10
Essays on the effects of promotions
Horn, Carmen
-
2013
Persistent link: https://www.econbiz.de/10010396397
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