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subject:"Schätzung"
~person:"Benoit, Sabine"
~person:"Zúñiga, Miguel Ángel"
~subject:"Beziehungsmarketing"
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Schätzung
Beziehungsmarketing
Consumer behaviour
3
Konsumentenverhalten
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Partial least squares
3
Partielle kleinste Quadrate
3
Relationship marketing
3
Brand
2
Brand image
2
Brand management
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Emotion
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Markenartikel
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Markenführung
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Advertising
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Advertising effects
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African American consumers
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Black people
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Brand attachment
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Brand love
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Brand loyalty
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Consumer-brand relationship
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Consumer–brand relationships
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Customer characteristics
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Einzelhandel
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Formative measurement models
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Service convenience
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brand love
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Benoit, Sabine
Zúñiga, Miguel Ángel
Bruhn, Manfred
4
Mayer-Vorfelder, Matthias
4
Roy, Sanjit
3
Theissen, Erik
3
Fazli-Salehi, Reza
2
Gaul, Jürgen
2
Huang, Chao-Chin
2
Leal-Rodríguez, Antonio L.
2
Madadi, Rozbeh
2
Magnus, Karl-Hendrik
2
Torres, Ivonne M.
2
Uhle-Fassing, Marion
2
Abu Bakar bin Abdul Hamid
1
Ahamed, A. F. M. Jalal
1
Ahasanul Haque
1
Ahearne, Michael
1
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1
Albert, Noel
1
Alves, Helena
1
Alwreikat, Ahmad A. M.
1
Amlus, Mohammad Harith
1
Anderson, Rolph E.
1
Arora, Mehak
1
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Cannavan, Damien
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Journal of consumer marketing
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Journal of international consumer marketing
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The journal of services marketing
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ECONIS (ZBW)
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Brand love and ethnic identification : the mediating role of brand attachment among African American consumers
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of consumer marketing
39
(
2022
)
4
,
pp. 358-370
Persistent link: https://www.econbiz.de/10013398163
Saved in:
2
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
3
Linking service convenience to satisfaction : dimensions and key moderators
Benoit, Sabine
;
Klose, Sonja
;
Ettinger, Andreas
- In:
The journal of services marketing
31
(
2017
)
6
,
pp. 527-538
Persistent link: https://www.econbiz.de/10011801585
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