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subject:"Social values"
~person:"Saleem, Salman"
~person:"Tutore, Ilaria"
~person:"Wang, Cheng Lu"
~subject:"Estland"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Nationalcharakter"
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Social values
Estland
Konsumentenverhalten
National culture
9
Nationalkultur
9
Consumer behaviour
6
Cultural identity
6
Kulturelle Identität
6
Soziale Werte
6
China
5
Culture
3
Kultur
3
Advertising
2
Brand image
2
Brand management
2
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Cultural values
2
International marketing
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Internationales Marketing
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Markenführung
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Welt
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World
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cultural values
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Asien
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Brand
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Business start-up
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Carbon Disclosure Score
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Saleem, Salman
Tutore, Ilaria
Wang, Cheng Lu
Cleveland, Mark
9
Das, Manish
5
Laroche, Michel
5
Papadopoulos, Nicolas G.
5
Balabanis, George
4
Belk, Russell W.
4
Hofstede, Geert
4
Reardon, James
4
Schwartz, Shalom H.
4
Sharma, Piyush
4
Venaik, Sunil
4
Vida, Irena
4
Al Ganideh, Saeb Farhan
3
Asmat Nizam Abdul Talib
3
Cannavale, Chiara
3
Gavish, Yossi
3
Hoffmann, Stefan
3
Huang, Songshan
3
Jebarajakirthy, Charles
3
Jong, Martijn G. de
3
Ko, Eunju
3
Lee, Richard
3
Liñán, Francisco
3
Luna, David
3
Mooij, Marieke K. de
3
Nhu Ty Nguyen
3
Shoham, Aviv
3
Stepchenkova, Svetlana
3
Swoboda, Bernhard
3
Torelli, Carlos J.
3
Woodside, Arch G.
3
Yeganeh, Kia Hamid
3
Čvirik, Marián
3
Žabkar, Vesna
3
Aashish, Kumar
2
Alas, Ruth
2
Areiza-Padilla, Jose Andres
2
Arli, Denni
2
Arslanagic-Kalajdzic, Maja
2
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Baltic journal of management
1
Cross cultural management : an international journal
1
European journal of cross-cultural competence and management
1
International marketing review
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of promotion management : JPM
1
The journal of management development
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ECONIS (ZBW)
8
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1
How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun
;
Wang, Cheng Lu
- In:
International marketing review
34
(
2017
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
Saved in:
2
Cultural paradox in advertising : evidence from Finland
Saleem, Salman
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 615-632
Persistent link: https://www.econbiz.de/10011799547
Saved in:
3
The important effects of national culture on the environmental proactivity of firms
Calza, Francesco
;
Cannavale, Chiara
;
Tutore, Ilaria
- In:
The journal of management development
35
(
2016
)
8
,
pp. 1011-1030
Persistent link: https://www.econbiz.de/10011570031
Saved in:
4
Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands : an empirical study in China
He, Jianxu
;
Wang, Cheng Lu
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1225-1233
Persistent link: https://www.econbiz.de/10010529917
Saved in:
5
Cultural and paradoxical values in advertising in Eastern Europe : evidence from Estonia
Saleem, Salman
;
Larimo, Jorma
;
Ummik, Kadi
;
Kuusik, Andres
- In:
Baltic journal of management
10
(
2015
)
3
,
pp. 313-330
Persistent link: https://www.econbiz.de/10011401546
Saved in:
6
Do "cultural gaps" affect entrepreneurial activities? : an analysis based on globe's dimensions
Calvelli, Adriana
;
Cannavale, Chiara
;
Parmentola, Adele
; …
- In:
European journal of cross-cultural competence and management
3
(
2014
)
3/4
,
pp. 279-298
Persistent link: https://www.econbiz.de/10011503529
Saved in:
7
The heterogeneity of Chinese consumer values : a dual structure explanation
Lin, Xiaohua
;
Wang, Cheng Lu
- In:
Cross cultural management : an international journal
17
(
2010
)
3
,
pp. 244-256
Persistent link: https://www.econbiz.de/10008647951
Saved in:
8
Migration of Chinese consumption values : traditions, modernization, and cultural renaissance
Wang, Cheng Lu
;
Lin, Xiaohua
- In:
Journal of business ethics : JOBE
88
(
2009
),
pp. 399-409
Persistent link: https://www.econbiz.de/10003958825
Saved in:
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