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subject:"Sponsorship"
~person:"Greenwell, T. Christopher"
~subject:"Sportmarketing"
~type:"article"
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Sponsorship
Sportmarketing
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9
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Sports marketing
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Consumer behaviour
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7
Advertising effects
3
Professional sports
3
Profisport
3
Werbewirkung
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Nischenstrategie
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Greenwell, T. Christopher
Dwyer, Brendan
12
Koronios, Konstantinos
11
Drayer, Joris
10
O'Reilly, Norm
10
Cornwell, T. Bettina
9
Funk, Daniel C.
9
Biscaia, Rui
8
Breuer, Christoph
8
Ko, Yong Jae
8
Greenhalgh, Greg
7
Inoue, Yuhei
7
Kim, Yu Kyoum
7
Kwak, Dae Hee
7
Welty Peachey, Jon
7
Woratschek, Herbert
7
Cho, Heetae
6
Dimitropoulos, Panagiotis
6
Filo, Kevin
6
Grohs, Reinhard
6
Hoeber, Larena
6
Jensen, Jonathan A.
6
Kunkel, Thilo
6
McDonald, Heath
6
Scheerder, Jeroen
6
Shapiro, Stephen L.
6
Séguin, Benoit
6
Zhang, James J.
6
Bennett, Gregg
5
Chadwick, Simon
5
Cunningham, George B.
5
Dickson, Geoff
5
Heere, Bob
5
Kaplanidou, Kyriaki
5
Koenigstorfer, Joerg
5
LeCrom, Carrie W.
5
Ntasis, Lazaros
5
Pedersen, Paul M.
5
Ratten, Vanessa
5
Schönberner, Jan
5
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International journal of sport management and marketing : IJSMM
3
International journal of sports marketing & sponsorship
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Journal of sport management : the official journal of the North American Society of Sport Management
1
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ECONIS (ZBW)
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1
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
Saved in:
2
The effects of sexualized and violent presentations of women in combat sport
Greenwell, T. Christopher
;
Simmons, Jason M.
;
Hancock, Meg
- In:
Journal of sport management : the official journal of …
31
(
2017
)
6
,
pp. 533-545
Persistent link: https://www.econbiz.de/10011781495
Saved in:
3
A comparative analysis of cultural value orientations for understanding sport fan motivations
Han, Dongyoo
;
Mahony, Daniel F.
;
Greenwell, T. Christopher
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
3
,
pp. 260-276
Persistent link: https://www.econbiz.de/10011607948
Saved in:
4
Using cultural factors to explore sport consumption behaviors of ethnic minority groups : the case of Asians in the United States
Ha, Jae-Pil
;
Hums, Mary
;
Greenwell, T. Christopher
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
2
,
pp. 130-152
Persistent link: https://www.econbiz.de/10011578580
Saved in:
5
The effects of gender and social roles on the marketing of combat sport
Greenwell, T. Christopher
;
Hancock, Meg
;
Simmons, Jason M.
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
1
,
pp. 19-29
Persistent link: https://www.econbiz.de/10010515320
Saved in:
6
Consumption of niche sports : understanding which product attributes predict consumption across different levels of team identification
Simmons, Jason M.
;
Greenwell, T. Christopher
;
Thorn, …
- In:
International journal of sport management and marketing …
13
(
2013
)
3/4
,
pp. 239-256
Persistent link: https://www.econbiz.de/10010391200
Saved in:
7
Understanding spectator expectations : an analysis of niche sports
Greenwell, T. Christopher
;
Greenhalgh, Greg
;
Stover, Nick
- In:
International journal of sport management and marketing …
13
(
2013
)
3/4
,
pp. 144-157
Persistent link: https://www.econbiz.de/10010391210
Saved in:
8
What's in it for me? : an investigation of North American professional niche sport sponsorship objectives
Greenhalgh, Greg
;
Greenwell, T. Christopher
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10010257035
Saved in:
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