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subject:"Sponsorship"
~person:"Kim, Yu Kyoum"
~subject:"Sportmarketing"
~type:"article"
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Sponsorship
Sportmarketing
Sport
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Sports
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Professional sports
7
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7
Sports marketing
7
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4
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attendance
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Kim, Yu Kyoum
Dwyer, Brendan
12
Koronios, Konstantinos
11
Drayer, Joris
10
O'Reilly, Norm
10
Cornwell, T. Bettina
9
Funk, Daniel C.
9
Biscaia, Rui
8
Breuer, Christoph
8
Greenwell, T. Christopher
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Ko, Yong Jae
8
Greenhalgh, Greg
7
Inoue, Yuhei
7
Kwak, Dae Hee
7
Welty Peachey, Jon
7
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7
Cho, Heetae
6
Dimitropoulos, Panagiotis
6
Filo, Kevin
6
Grohs, Reinhard
6
Hoeber, Larena
6
Jensen, Jonathan A.
6
Kunkel, Thilo
6
McDonald, Heath
6
Scheerder, Jeroen
6
Shapiro, Stephen L.
6
Séguin, Benoit
6
Zhang, James J.
6
Bennett, Gregg
5
Chadwick, Simon
5
Cunningham, George B.
5
Dickson, Geoff
5
Heere, Bob
5
Kaplanidou, Kyriaki
5
Koenigstorfer, Joerg
5
LeCrom, Carrie W.
5
Ntasis, Lazaros
5
Pedersen, Paul M.
5
Ratten, Vanessa
5
Schönberner, Jan
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Sport management review
3
European Sport management quarterly : ESMQ
1
International journal of sports marketing & sponsorship
1
Journal of management & organization : journal of Australian and New Zealand Academy of Management
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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1
Meta-analytic review of sport consumption: factors affecting attendance to sporting events
Kim, Yu Kyoum
;
Magnusen, Marshall
;
Kim, Minjung
;
Lee, …
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
3
,
pp. 117-134
Persistent link: https://www.econbiz.de/10012153229
Saved in:
2
Sport team emotion : conceptualization, scale development and validation
Lee, Seunghwan
;
Kim, Yu Kyoum
;
Heere, Bob
- In:
Sport management review
21
(
2018
)
4
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011911321
Saved in:
3
Sport fans in a "smart sport" (SS) age : drivers of smartphone use for sport consumption
Ha, Jae-Pil
;
Kang, Sun J.
;
Kim, Yu Kyoum
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 281-297
Persistent link: https://www.econbiz.de/10011781793
Saved in:
4
Curiosity generating advertisements and their impact on sport consumer behavior
Park, Seong Hee
;
Mahony, Daniel F.
;
Kim, Yu Kyoum
;
Kim, …
- In:
Sport management review
18
(
2015
)
3
,
pp. 359-369
Persistent link: https://www.econbiz.de/10011381867
Saved in:
5
A model of the relationship among sport consumer motives, spectator commitment, and behavioral intentions
Kim, Jun Woo
;
James, Jeffrey D.
;
Kim, Yu Kyoum
- In:
Sport management review
16
(
2013
)
2
,
pp. 173-185
Persistent link: https://www.econbiz.de/10009757801
Saved in:
6
A relationship marketing catalyst : the salience of reciprocity to sport organization ; sport consumer relationships
Magnusen, Marshall
;
Kim, Jun Woo
;
Kim, Yu Kyoum
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
5
,
pp. 501-524
Persistent link: https://www.econbiz.de/10009691098
Saved in:
7
The impact of cause-related marketing (CRM) in spectator sport
Kim, Ki Tak
;
Kwak, Dae Hee
;
Kim, Yu Kyoum
- In:
Journal of management & organization : journal of …
16
(
2010
)
4
,
pp. 515-527
Persistent link: https://www.econbiz.de/10008826449
Saved in:
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