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subject:"Sports marketing"
~person:"Ahn, Sungsook"
~person:"Hahm, Jeeyeon"
~subject:"Theory"
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Sports marketing
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country image
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Ahn, Sungsook
Hahm, Jeeyeon
O'Reilly, Norm
6
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4
Sahm, Marco
4
Séguin, Benoit
4
Getz, Donald
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Kurscheidt, Markus
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Leslie, Phillip
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Moreno-Ternero, Juan D.
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Preuß, Holger
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Reynolds, Joel
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Tasci, Asli DA
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Journal of travel and tourism marketing
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Journal of retailing and consumer services
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Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
A longitudinal study of Olympic Games' impact on the image of a host country
Tasci, Asli DA
;
Hahm, Jeeyeon
;
Breiter Terry, Deborah
- In:
Journal of travel and tourism marketing
36
(
2019
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10012179418
Saved in:
3
Investigating the interplay among the Olympic Games image, destination image, and country image for four previous hosts
Hahm, Jeeyeon
;
Tasci, Asli DA
;
Breiter Terry, Deborah
- In:
Journal of travel and tourism marketing
35
(
2018
)
6
,
pp. 755-771
Persistent link: https://www.econbiz.de/10011918089
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