Investigating the interplay among the Olympic Games image, destination image, and country image for four previous hosts
Year of publication: |
August-September 2018
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Authors: | Hahm, Jeeyeon ; Tasci, Asli DA ; Breiter Terry, Deborah |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 35.2018, 6, p. 755-771
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Subject: | Olympic Games | destination image | country image | mega event image | image formation | sports events | Sportveranstaltung | Sport event | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Großveranstaltung | Big event | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Sportmarketing | Sports marketing | Firmenimage | Corporate reputation |
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