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subject:"Store design"
~subject:"Deutschland"
~subject:"Duftmarketing"
~subject:"Markenimage"
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Search: subject_exact:"Duftstoff"
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Store design
Deutschland
Duftmarketing
Markenimage
Aromastoff
82
Flavour
82
Consumer behaviour
44
Konsumentenverhalten
44
Duftstoff
19
Perception
19
Wahrnehmung
19
Marketing
18
Ladengestaltung
16
Advertising effects
12
Brand management
12
Markenführung
12
Werbewirkung
12
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11
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11
Marketingmanagement
11
Brand image
8
Psychology of advertising
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Retail trade
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6
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5
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4
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Emotion
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Multimodales System
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Musikerlebnis
4
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Rempel, Jan Eric
4
Morrin, Maureen
3
Hehn, Patrick
2
Roschk, Holger
2
Salzmann, Ralph
2
Teller, Christoph
2
Block, Lauren G.
1
Breitsohl, Jan
1
Bridges, Eileen
1
Carnevale, Marina
1
Chebat, Jean-Charles
1
Dennis, Charles
1
Droulers, Olivier
1
Dubelaar, Chris
1
Esch, Franz-Rudolf
1
Fowler, Kendra
1
Gan, Sarah
1
Gelinas-Chebat, Claire
1
Girard, Anna
1
Girard, Anna L.
1
Girard, Marc
1
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1
Grohmann, Bianca
1
Guéguen, Nicolas
1
Gvili, Yaniv
1
Haberland, Miria Friederike
1
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1
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1
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1
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1
Hutter, Claus-Peter
1
Jacob, Céline
1
Krishna, Aradhna
1
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1
Levy, Shalom
1
Loureiro, Sandra Maria Correia
1
Luna, David
1
Lunardo, Renaud
1
Lwin, May O.
1
Madzharov, Adriana V.
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Fördergesellschaft Marketing (FGM) e.V.
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Springer eBook Collection / Business and Economics
3
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3
Journal of business research : JBR
2
Journal of marketing
2
Journal of retailing
2
Schriftenreihe Schwerpunkt Marketing
2
Aktuelle Aspekte in der Dienstleistungsforschung : [im November 2013 fand an der Ludwig-Maximilians-Universität München der 17. Workshop Dienstleistungsmarketing statt, der vom Institut für Marketing ausgerichtet wurde]
1
American journal of business : applying research to practice ; AJB
1
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
1
Beiträge zur Sensorik im Marketing
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
Gabler Edition Wissenschaft: Forschungsgruppe Konsum und Verhalten
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
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1
Journal of retailing and consumer services
1
Managing service quality : MSQ ; an international journal
1
Marketing : ZFP ; journal of research and management
1
Marketing-Wissen
1
Reihe: Marketing : MAR
1
Schriftenreihe Handel und Marketing
1
Schriftenreihe Studien zum gewerblichen Rechtsschutz und zum Urheberrecht
1
Sensory marketing : research on the sensuality of products
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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1
Ignite the scent : the effectiveness of implied explosion in perfume ads$dhow dynamic images and messaging drive scent perception and purchase intention
Droulers, Olivier
;
Yu, Junwei
;
Lacoste-Badie, Sophie
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
Saved in:
2
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
3
Pleasant ambient scents : a meta-analysis of customer responses and situational contingencies
Roschk, Holger
;
Hosseinpour, Masoumeh
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 125-145
Persistent link: https://www.econbiz.de/10012176465
Saved in:
4
The sweet smell of advertising : the essence of matching scents with other ad cues
Gvili, Yaniv
;
Levy, Shalom
;
Zwilling, Moty
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 568-590
Persistent link: https://www.econbiz.de/10011882034
Saved in:
5
Calibrating 30 years of experimental research : a meta-analysis of the atmospheric effects of music, scent, and color
Roschk, Holger
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing
93
(
2017
)
2
,
pp. 228-240
Persistent link: https://www.econbiz.de/10011721817
Saved in:
6
Duft als Erfolgsfaktor : die Wirkung gezielt eingesetzter Duftstoffe im Dienstleistungsumfeld
Girard, Marc
-
2016
Persistent link: https://www.econbiz.de/10011656309
Saved in:
7
The power of scent : empirical field studies of olfactory cues on purchase behavior
Haberland, Miria Friederike
-
2010
Persistent link: https://www.econbiz.de/10003955338
Saved in:
8
Essays on scent marketing : effects of scented indoor environments on customers and employees
Girard, Anna L.
-
2015
Persistent link: https://www.econbiz.de/10011607529
Saved in:
9
The cool scent of power : effects of ambient scent on consumer preferences and choice behavior
Madzharov, Adriana V.
;
Block, Lauren G.
;
Morrin, Maureen
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 83-96
Persistent link: https://www.econbiz.de/10010502719
Saved in:
10
Langfristiger Einsatz von (Raum-)Düften bei Dienstleistern : eine kritische Diskussion
Girard, Anna
- In:
Aktuelle Aspekte in der Dienstleistungsforschung : [im …
,
(pp. 35-64)
.
2015
Persistent link: https://www.econbiz.de/10010469032
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