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subject:"Strategic management"
~language:"eng"
~person:"Hoffjann, Olaf"
~subject:"Öffentlichkeitsarbeit"
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Strategic management
Öffentlichkeitsarbeit
Public relations
4
Strategisches Management
3
Communication
2
Corporate communications
2
Integrated marketing communications
2
Internal communication
2
Interne Kommunikation
2
Kommunikation
2
Marketing management
2
Marketingmanagement
2
Organisationstheorie
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Organization theory
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Communication management
1
Consultancy services
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Corporate culture
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Großbritannien
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Hoffjann, Olaf
Coombs, W. Timothy
32
Heath, Robert L.
29
Zerfaß, Ansgar
27
Melewar, T. C.
24
Hussainey, Khaled
17
Sriramesh, Krishnamurthy
17
Camilleri, Mark Anthony
15
Verčič, Dejan
15
Balmer, John M. T.
14
Ihlen, Øyvind
14
Romenti, Stefania
14
Saxton, Gregory D.
14
Waters, Richard D.
14
Gregory, Anne
13
Holladay, Sherry J.
13
Pang, Augustine
13
Podnar, Klement
13
L'Etang, Jacquie
12
Morsing, Mette
12
Ruler, Betteke van
12
Sievert, Holger
12
Bentele, Günter
11
Ehrmann, Michael
11
Jin, Jim Y.
11
Scott, David Meerman
11
Clawson, James G.
10
Edwards, Lee
10
Ingenhoff, Diana
10
Kolotilin, Anton
10
Patten, Dennis M.
10
Tench, Ralph
10
Watson, Tom
10
Bertomeu, Jeremy
9
Foroudi, Pantea
9
Fratzscher, Marcel
9
Goodman, Michael B.
9
Jin, Yan
9
Kim, Sora
9
Kitchen, Philip J.
9
Rubtcova, Mariia
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Corporate communications : an international journal
2
Journal of communication management : an international journal
1
The management game of communication
1
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ECONIS (ZBW)
4
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1
Informality in strategic communication : making the case for a forgotten concept
Hoffjann, Olaf
- In:
Corporate communications : an international journal
29
(
2024
)
2
,
pp. 206-220
Persistent link: https://www.econbiz.de/10014494118
Saved in:
2
Between strategic clarity and strategic ambiguity : oscillating strategic communication
Hoffjann, Olaf
- In:
Corporate communications : an international journal
27
(
2022
)
2
,
pp. 284-303
Persistent link: https://www.econbiz.de/10013162810
Saved in:
3
Bulwark of the company or advocate of stakeholders? : public relations strategies between influencing and consulting
Hoffjann, Olaf
;
Hachmeister, Philine
- In:
The management game of communication
,
(pp. 99-119)
.
2016
Persistent link: https://www.econbiz.de/10011568178
Saved in:
4
Understanding strategy in communication management
Raupp, Juliana
;
Hoffjann, Olaf
- In:
Journal of communication management : an international …
16
(
2012
)
2
,
pp. 146-161
Persistent link: https://www.econbiz.de/10009541418
Saved in:
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