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subject:"Strategisches Management"
~accessRights:"restricted"
~language:"eng"
~person:"Han, Heesup"
~subject:"Konsumentenverhalten"
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Strategisches Management
Konsumentenverhalten
Brand image
3
Consumer behaviour
3
Corporate reputation
3
Firmenimage
3
Markenimage
3
Airline
2
Beziehungsmarketing
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer retention
2
Fluggesellschaft
2
Relationship marketing
2
Air transport
1
Brand
1
Brand management
1
Confidence
1
Customer satisfaction
1
Environmental corporate social responsibility
1
Environmental management
1
Kundenbindung
1
Kundenzufriedenheit
1
Low-cost strategy
1
Luftverkehr
1
Markenartikel
1
Markenführung
1
Niedrigpreisstrategie
1
Reputation
1
South Korea
1
Südkorea
1
Umweltmanagement
1
Vertrauen
1
affective factors
1
airline
1
airline type
1
attitude
1
awareness of need
1
brand attitude
1
brand image
1
brand reputation
1
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Han, Heesup
Melewar, T. C.
11
Foroudi, Pantea
7
Bang, Nguyen
5
Dennis, Charles
3
Becker, Kip
2
Chen, Chen-Chu Matilda
2
Chen, Yong
2
Deephouse, David L.
2
Dinnie, Keith
2
Foroudi, Mohammad Mahdi
2
Gardberg, Naomi A.
2
Ghaffar, Abdul
2
Giovanis, Apostolos
2
Gorostidi-Martinez, Haritz
2
Hussain, Shahzeb
2
Iglesias, Oriol
2
Islam, Tahir
2
Jakaza, Ernest
2
Jang, Soocheong
2
Kaur Ghuman, Mandeep
2
Kim, Sora
2
Lee, Jung Wan
2
Mangeya, Hugh
2
Markovic, Stefan
2
Mhute, Isaac
2
Newburry, William
2
Osiyevskyy, Oleksiy
2
Pace, Stefano
2
Shamim, Amjad
2
Sharma, Anshuman
2
Souiden, Nizar
2
Su, LuJun
2
Tsoukatos, Evangelos
2
Wang, Ying
2
Xu, Weimin
2
Yu, Jongsik
2
Zhang, Yan
2
Zhao, Xiaokang
2
Abbas, Ansar
1
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Journal of travel and tourism marketing
3
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ECONIS (ZBW)
3
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1
Impact of corporate social responsibilities on customer responses and brand choices
Han, Heesup
;
Yu, Jongsik
;
Lee, Kyung-Sik
;
Baek, Hyungshin
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 302-316
Persistent link: https://www.econbiz.de/10012289331
Saved in:
2
Image congruity as a tool for traveler retention : a comparative analysis on South Korean full-service and low-cost airlines
Han, Heesup
;
Koo, Bonhak
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 347-360
Persistent link: https://www.econbiz.de/10012289336
Saved in:
3
Environmental corporate social responsibility and the strategy to boost the airline's image and customer loyalty intentions
Han, Heesup
;
Yu, Jongsik
;
Kim, Wansoo
- In:
Journal of travel and tourism marketing
36
(
2019
)
3
,
pp. 371-383
Persistent link: https://www.econbiz.de/10012179410
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