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subject:"Strategisches Management"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of business strategy"
~isPartOf:"Journal of strategic marketing"
~subject:"KMU"
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Search: subject_exact:"Marketingkonzeption"
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Strategisches Management
KMU
Marketing management
537
Marketingmanagement
537
Business-to-business marketing
99
B-to-B-Marketing
98
Marketing
95
Beziehungsmarketing
89
Relationship marketing
89
Lieferantenmanagement
80
Supplier relationship management
80
Firm performance
79
Unternehmenserfolg
78
Innovation
66
Theory
66
Theorie
65
Strategic management
58
Brand management
49
Markenführung
49
Consumer behaviour
43
Konsumentenverhalten
43
Deutschland
41
Innovationsmanagement
41
Innovation management
40
Germany
39
SME
37
Competitive advantage
32
Wettbewerbsvorteil
32
Internet marketing
31
New product development
31
Online-Marketing
31
Produktentwicklung
31
Resource-based view
30
Ressourcenorientierter Ansatz
30
Market orientation
28
market orientation
28
USA
25
Selling
24
Verkauf
24
Erfolgsfaktor
23
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Undetermined
51
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Article
83
Book / Working Paper
11
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Article in journal
84
Aufsatz in Zeitschrift
84
Hochschulschrift
8
Thesis
8
Bibliografie enthalten
3
Bibliography included
3
Collection of articles of several authors
3
Sammelwerk
3
Lehrbuch
1
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1
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English
85
German
9
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Gilmore, Audrey
5
Lane, Nikala
3
O'Dwyer, Michele
3
Cao, Guangming
2
Carson, David
2
Dibb, Sally
2
Gudergan, Siegfried
2
Jackson, Stuart E.
2
Kindström, Daniel
2
Laukkanen, Tommi
2
Reijonen, Helen
2
Slater, Stanley F.
2
Weerawardena, Jay
2
Wilden, Ralf
2
Wright, Sheila
2
Agnihotri, Arpita
1
Akaka, Melissa Archpru
1
Akter, Shahriar
1
Al-Habib, Mohammed I.
1
Al-Surmi, Abdulrahman
1
Al-Torkistani, Habiballah Mohamed
1
Anees-ur-Rehman, Muhammad
1
Artto, Karlos
1
Ayoubi, Rami M.
1
Balabanis, George
1
Bang, Nguyen
1
Bao, Yeqing
1
Benson-Rea, Maureen
1
Bisson, Christophe
1
Bradley, Frank
1
Brege, Harald
1
Brotspies, Herbert
1
Brouard, François
1
Buccieri, Dominic
1
Budhathoki, Tribikram
1
Burns, David J.
1
Bıçakcıoğlu-Peynirci, Nilay
1
Camp, Kerri
1
Canhoto, Ana Isabel Domingos
1
Chari, Simos
1
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Gabler Edition Wissenschaft
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business strategy
Journal of strategic marketing
Journal of business research : JBR
53
SpringerLink / Bücher
21
European journal of marketing : EJM
17
The journal of business & industrial marketing
16
Europäische Hochschulschriften / 5
15
Cogent business & management
14
Marketing intelligence & planning
14
Journal of research in marketing and entrepreneurship
13
International entrepreneurship and management journal
10
International journal of entrepreneurship and small business
10
International marketing review
10
Journal of research in marketing and entrepreneurship : JRME
9
Journal of small business and enterprise development
9
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
9
Lehrbuch
9
Macquarie economics research papers
9
Entrepreneurship marketing : principles and practice of SME marketing
8
International business review : the official journal of the European International Business Academy
8
Journal of the Academy of Marketing Science
8
Business horizons
7
International journal of business and globalisation : IJBG
7
Journal of small business strategy
7
The journal of brand management : an international journal
7
Journal of entrepreneurship in emerging economies
6
Journal of international marketing
6
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
6
The marketing review
6
AMS review : official publication of the Academy of Marketing Science
5
Entrepreneurship research journal : ERJ
5
International journal of economic perspectives : IJEP
5
International journal of innovation management
5
Journal of Asian finance, economics and business : JAFEB
5
Journal of enterprising culture
5
Journal of marketing management : MM
5
Marketing in kleinen und mittleren Unternehmen
5
Springer eBook Collection
5
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ECONIS (ZBW)
94
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1
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94
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1
The influence of marketing exploitation and exploration on business-to-business small and medium-sized enterprises' pioneering orientation
Liu, Gordon
;
Chen, Yantai
;
Ko, Wai Wai
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 131-147
Persistent link: https://www.econbiz.de/10014530207
Saved in:
2
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří
;
Karlíček, Miroslav
;
Mochtak, Michal
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
Saved in:
3
Strategic asset-seeking acquisitions and marketing capabilities of Chinese multinationals : an ability, motivation, and opportunity perspective
Hu, Xiaoting
;
Lyu, Rebecca Wenjing
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 200-211
Persistent link: https://www.econbiz.de/10014531697
Saved in:
4
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
5
Extending the conversation on market driving : an introduction to the special issue
Schweitzer, Fiona Maria
;
Malek, Stacey L.
;
Sarin, Shikhar
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. A1-A4
Persistent link: https://www.econbiz.de/10014454669
Saved in:
6
Managerial mindset effects on international marketing strategy adaptation decisions
Papadopoulou, Christina
;
Theotokis, Aristeidis
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 266-280
Persistent link: https://www.econbiz.de/10014454911
Saved in:
7
Only senior managers lead business model innovation, or do they? : levels of management and dynamic capability deployment
Funke, Andrea (Wischmeyer)
;
Wilden, Ralf
;
Gudergan, …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 181-195
Persistent link: https://www.econbiz.de/10014433445
Saved in:
8
Accelerating growth with strategic innovation : putting market driving into context
Day, George S.
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 341-344
Persistent link: https://www.econbiz.de/10014433608
Saved in:
9
A meta-analytic synthesis of how market and entrepreneurial orientation contribute to export performance : Do home country institutions matter?
İpek, İlayda
;
Bıçakcıoğlu-Peynirci, Nilay
;
Payne, …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014227524
Saved in:
10
How does quality-dominant logic ensure marketing analytics success and tackle business failure in industrial markets?
Akter, Shahriar
;
Hossain, Md Afnan
;
Tarba, Shlomo Yedidia
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 44-57
Persistent link: https://www.econbiz.de/10014282241
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