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subject:"Strategisches Management"
~isPartOf:"Journal of business strategy"
~subject:"Competitive advantage"
~type_genre:"Article in journal"
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Strategisches Management
Competitive advantage
Marketing management
17
Marketingmanagement
17
Marketing
5
Beziehungsmarketing
4
Relationship marketing
4
Strategic management
4
Brand management
3
Innovation
3
Markenführung
3
USA
3
United States
3
Branding
2
Communication
2
Emerging economies
2
Firm performance
2
Innovation management
2
Innovationsmanagement
2
Kommunikation
2
Nachhaltigkeit
2
New product development
2
Produktentwicklung
2
Schwellenländer
2
Sustainability
2
Target group
2
Theorie
2
Theory
2
Unternehmenserfolg
2
Zielgruppe
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Advertising
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Arbeitsgruppe
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BB cream
1
Betriebliche Wertschöpfung
1
Brand
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Brand dominance
1
Brand portfolio
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Business ethics
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Article in journal
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5
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English
5
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Jackson, Stuart E.
2
Burns, David J.
1
Dean, Thomas J.
1
Pacheco, Desiree F.
1
Tournois, Laurent
1
Warren, Homer B.
1
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Journal of business strategy
Journal of business research : JBR
50
Journal of strategic marketing
40
Industrial marketing management : the international journal for industrial and high-tech firms
35
The journal of business & industrial marketing
16
Journal of the Academy of Marketing Science
15
European journal of marketing : EJM
12
International marketing review
12
AMS review : official publication of the Academy of Marketing Science
8
Journal of international marketing
7
Marketing intelligence & planning
7
Business horizons
6
International entrepreneurship and management journal
6
International journal of business and globalisation : IJBG
6
Journal of marketing management : MM
6
Journal of retailing and consumer services
6
World review of entrepreneurship, management and sustainable development
6
Amfiteatru economic : an economic and business research periodical
5
European journal of international management : EJIM
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing communications
5
Cogent business & management
4
International journal of business excellence
4
International journal of trade and global markets
4
Journal for global business advancement : JGBA
4
Journal of business-to-business marketing
4
Management decision : MD
4
The marketing review
4
Tourism management : research, policies, practice
4
Acta Universitatis Danubius / Oeconomica
3
Asia Pacific journal of management
3
Asia Pacific journal of marketing and logistics
3
Asian journal of management cases
3
Baltic journal of management
3
Competitiveness review : an international business journal incorporating Journal of global competitiveness
3
Entrepreneurship research journal : ERJ
3
EuroMed journal of business
3
International business review : the official journal of the European International Business Academy
3
International journal of business competition and growth : IJBCG
3
International journal of business environment : IJBE
3
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ECONIS (ZBW)
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1
Green marketing : a strategic balancing act for creating value
Dean, Thomas J.
;
Pacheco, Desiree F.
- In:
Journal of business strategy
35
(
2014
)
5
,
pp. 14-22
Persistent link: https://www.econbiz.de/10010469369
Saved in:
2
Mass market leadership and shampoo wars : the L'Oréal strategy
Tournois, Laurent
- In:
Journal of business strategy
34
(
2013
)
1
,
pp. 4-14
Persistent link: https://www.econbiz.de/10009718489
Saved in:
3
The twin-cycle washing machine and the art of creating value
Jackson, Stuart E.
- In:
Journal of business strategy
33
(
2012
)
1
,
pp. 45-47
Persistent link: https://www.econbiz.de/10009491722
Saved in:
4
The value of prime customer relationships
Jackson, Stuart E.
- In:
Journal of business strategy
32
(
2011
)
6
,
pp. 50-51
Persistent link: https://www.econbiz.de/10009412349
Saved in:
5
Consumer warfare : implications for marketing strategy
Burns, David J.
;
Warren, Homer B.
- In:
Journal of business strategy
29
(
2008
)
6
,
pp. 44-52
Persistent link: https://www.econbiz.de/10003799133
Saved in:
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