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subject:"Strategisches Management"
~isPartOf:"Journal of business strategy"
~subject:"Erfolgsfaktor"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Company information"
~type_genre:"Festschrift"
~type_genre:"Hochschulschrift"
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Search: subject_exact:"Marketingkonzeption"
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Strategisches Management
Erfolgsfaktor
Marketing management
17
Marketingmanagement
17
Marketing
5
Beziehungsmarketing
4
Relationship marketing
4
Strategic management
4
Brand management
3
Innovation
3
Markenführung
3
USA
3
United States
3
Branding
2
Communication
2
Emerging economies
2
Firm performance
2
Innovation management
2
Innovationsmanagement
2
Kommunikation
2
Nachhaltigkeit
2
New product development
2
Produktentwicklung
2
Schwellenländer
2
Sustainability
2
Target group
2
Theorie
2
Theory
2
Unternehmenserfolg
2
Zielgruppe
2
Advertising
1
Arbeitsgruppe
1
BB cream
1
Betriebliche Wertschöpfung
1
Brand
1
Brand dominance
1
Brand portfolio
1
Business ethics
1
Business functions
1
Business growth
1
Business model
1
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Type of publication
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Article
4
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Aufsatz in Zeitschrift
Company information
Festschrift
Hochschulschrift
Article in journal
4
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English
4
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Jackson, Stuart E.
2
Burns, David J.
1
Tournois, Laurent
1
Warren, Homer B.
1
Published in...
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Journal of business strategy
Journal of business research : JBR
41
Industrial marketing management : the international journal for industrial and high-tech firms
32
Journal of strategic marketing
29
European journal of marketing : EJM
15
Gabler Edition Wissenschaft
13
Europäische Hochschulschriften / 5
12
The journal of business & industrial marketing
11
Journal of the Academy of Marketing Science
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International entrepreneurship and management journal
6
International journal of business and globalisation : IJBG
6
International marketing review
6
Schriften zu Marketing und Management
6
AMS review : official publication of the Academy of Marketing Science
5
Business horizons
5
International journal of innovation management
5
Journal for global business advancement : JGBA
5
Marketing intelligence & planning
5
Neue betriebswirtschaftliche Forschung : Nbf
5
Amfiteatru economic : an economic and business research periodical
4
International journal of business excellence
4
International journal of technology marketing : IJTMkt
4
Journal of business-to-business marketing
4
Journal of international marketing
4
Journal of marketing communications
4
Journal of retailing and consumer services
4
Marketing : ZFP ; journal of research and management
4
The journal of product & brand management
4
The marketing review
4
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
4
World review of entrepreneurship, management and sustainable development
4
Acta Universitatis Danubius / Oeconomica
3
Asian journal of management cases
3
Baltic journal of management
3
Entrepreneurship research journal : ERJ
3
EuroMed journal of business
3
European business review : EBR ; the official journal of the International Management Centres, Europe
3
European journal of international management : EJIM
3
Hamburger Schriften zur Marketingforschung
3
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ECONIS (ZBW)
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1
Mass market leadership and shampoo wars : the L'Oréal strategy
Tournois, Laurent
- In:
Journal of business strategy
34
(
2013
)
1
,
pp. 4-14
Persistent link: https://www.econbiz.de/10009718489
Saved in:
2
The twin-cycle washing machine and the art of creating value
Jackson, Stuart E.
- In:
Journal of business strategy
33
(
2012
)
1
,
pp. 45-47
Persistent link: https://www.econbiz.de/10009491722
Saved in:
3
The value of prime customer relationships
Jackson, Stuart E.
- In:
Journal of business strategy
32
(
2011
)
6
,
pp. 50-51
Persistent link: https://www.econbiz.de/10009412349
Saved in:
4
Consumer warfare : implications for marketing strategy
Burns, David J.
;
Warren, Homer B.
- In:
Journal of business strategy
29
(
2008
)
6
,
pp. 44-52
Persistent link: https://www.econbiz.de/10003799133
Saved in:
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