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subject:"Strategisches Management"
~person:"Andreasen, Alan R."
~person:"Brettel, Malte"
~person:"Narang, Shanker"
~person:"Sabel, Hermann"
~source:"econis"
~subject:"Germany"
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Search: subject_exact:"Marketingkonzeption"
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Strategisches Management
Germany
Marketing management
34
Marketingmanagement
34
Marketing
16
Strategic management
10
Deutschland
9
Firm performance
7
Unternehmenserfolg
7
Business start-up
6
Unternehmensgründung
6
Theorie
5
Theory
5
Competition
4
Consumer behaviour
4
Distribution channel
4
Konsumentenverhalten
4
Nonprofit marketing
4
Nonprofit organization
4
Nonprofit-Marketing
4
Nonprofit-Organisation
4
USA
4
United States
4
Vertriebsweg
4
Wettbewerb
4
Nonprofit management control
3
Nonprofit-Controlling
3
Thailand
3
Comparison
2
Competitive advantage
2
E-commerce
2
Electronic Commerce
2
Entrepreneurship
2
Entrepreneurship approach
2
Innovation
2
Internet marketing
2
Lebenszyklus
2
Life cycle
2
Nonprofit-Bereich
2
Online-Marketing
2
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Undetermined
3
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Book / Working Paper
14
Article
7
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Article in journal
7
Aufsatz in Zeitschrift
7
Lehrbuch
3
Textbook
3
Aufsatzsammlung
1
Bibliografie enthalten
1
Bibliography included
1
Collection of articles of several authors
1
Sammelwerk
1
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Language
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English
13
German
8
Author
All
Andreasen, Alan R.
Brettel, Malte
Narang, Shanker
Sabel, Hermann
Bruhn, Manfred
40
Meffert, Heribert
26
Kuß, Alfred
22
Tomczak, Torsten
20
Homburg, Christian
17
Kleinaltenkamp, Michael
14
Reinecke, Sven
13
Backhaus, Klaus
12
Bauer, Hans H.
12
Piercy, Nigel
12
Wiedmann, Klaus-Peter
12
Diller, Hermann
11
Kirchgeorg, Manfred
11
Esch, Franz-Rudolf
10
Fritz, Wolfgang
10
Kotler, Philip
10
Cravens, David W.
9
Drees, Norbert
9
Kreutzer, Ralf T.
9
Pfeffermann, Nicole
9
Runia, Peter
9
Berndt, Ralph
8
Fantapié Altobelli, Claudia
8
Pepels, Werner
8
Aaker, David A.
7
Krohmer, Harley
7
Albers, Sönke
6
Benkenstein, Martin
6
Day, George S.
6
Geyer, Olaf
6
Jenner, Thomas
6
Meissner, Hans Günther
6
Sander, Matthias
6
Schneider, Willy
6
Simon, Hermann
6
Spiller, Achim
6
Thewißen, Christian
6
Wahl, Frank
6
Ahlert, Dieter
5
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Die Betriebswirtschaft : DBW
1
European management journal
1
Gabler Edition Wissenschaft
1
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of international marketing
1
Lehrbuch
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
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ECONIS (ZBW)
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1
Digital orientation : conceptualization and operationalization of a new strategic orientation
Kindermann, Bastian
;
Beutel, Sebastian
;
Garcia de …
- In:
European management journal
39
(
2021
)
5
,
pp. 645-657
Persistent link: https://www.econbiz.de/10013198101
Saved in:
2
Nonlinear and dynamic effects of responsive and proactive market orientation : a longitudinal investigation
Jaeger, Nikolai A.
;
Zacharias, Nicolas A.
;
Brettel, Malte
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 767-779
Persistent link: https://www.econbiz.de/10011634058
Saved in:
3
Strategic marketing : planning and implementation
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011521528
Saved in:
4
Management strategies and innovation
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011521531
Saved in:
5
Information technology and marketing management
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011521534
Saved in:
6
Knowledge based marketing in twenty first century
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011521535
Saved in:
7
Encyclopaedia of strategic marketing management : planning, implementation and control
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011489914
Saved in:
8
Die Wirkung von operativen Marketing-Mix-Fähigkeiten auf den Unternehmenserfolg : ein 4-Länder-Vergleich
Engelen, Andreas
;
Kemper, Jan
;
Brettel, Malte
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
62
(
2010
)
7
,
pp. 710-743
Persistent link: https://www.econbiz.de/10008696363
Saved in:
9
Market orientation in emerging firms : towards a more rigorous understanding of entrepreneurial marketing
Brettel, Malte
;
Engelen, Andreas
;
Heinemann, Florian
; …
- In:
International journal of e-entrepreneurship and …
1
(
2010
)
4
,
pp. 1-21
Persistent link: https://www.econbiz.de/10009007800
Saved in:
10
Der Einfluss nationaler Kultur auf Stellhebel und Wirkung der Marktorientierung in deutschen und thailändischen jungen Unternehmen
Brettel, Malte
;
Engelen, Andreas
;
Heinemann, Florian
- In:
Journal of business economics : JBE
79
(
2009
)
1
,
pp. 59-92
Persistent link: https://www.econbiz.de/10003794251
Saved in:
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