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subject:"Strategisches Management"
~person:"Andreasen, Alan R."
~person:"Day, George S."
~person:"Narang, Shanker"
~person:"Sabel, Hermann"
~source:"econis"
~subject:"Unternehmenserfolg"
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Strategisches Management
Unternehmenserfolg
Marketing management
28
Marketingmanagement
28
Marketing
18
Strategic management
13
Theorie
8
Theory
8
Competition
5
Wettbewerb
5
Consumer behaviour
4
Deutschland
4
Distribution channel
4
Germany
4
Konsumentenverhalten
4
Nonprofit marketing
4
Nonprofit organization
4
Nonprofit-Marketing
4
Nonprofit-Organisation
4
USA
4
United States
4
Vertriebsweg
4
Dynamic capabilities
3
Dynamische Kompetenzen
3
Nonprofit management control
3
Nonprofit-Controlling
3
Firm performance
2
Innovation
2
Market orientation
2
Nonprofit-Bereich
2
Soziomarketing
2
Wettbewerbsstrategie
2
Adjustment
1
Anpassung
1
Arbeitsgruppe
1
Bank marketing
1
Bankmarketing
1
Betriebswirtschaftslehre
1
Business economics
1
Competitive advantage
1
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Online availability
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Undetermined
4
Type of publication
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Book / Working Paper
16
Article
5
Type of publication (narrower categories)
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Article in journal
3
Aufsatz in Zeitschrift
3
Lehrbuch
3
Textbook
3
Aufsatzsammlung
2
Collection of articles of several authors
2
Sammelwerk
2
Arbeitspapier
1
Aufsatz im Buch
1
Bibliografie enthalten
1
Bibliography included
1
Book section
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
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Language
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English
16
German
5
Author
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Andreasen, Alan R.
Day, George S.
Narang, Shanker
Sabel, Hermann
Piercy, Nigel
13
Cravens, David W.
9
Kotler, Philip
9
Morgan, Neil A.
9
Pfeffermann, Nicole
9
Brettel, Malte
8
Bruhn, Manfred
8
Laukkanen, Tommi
8
Aaker, David A.
7
Homburg, Christian
7
O'Cass, Aron
7
Tomczak, Torsten
7
Didonet, Simone Regina
6
Hooley, Graham J.
6
Kuß, Alfred
6
Mohammad Falahat
6
Bodlaj, Mateja
5
Boso, Nathaniel
5
Gnizy, Itzhak
5
Hirvonen, Saku
5
Krohmer, Harley
5
Lambin, Jean-Jacques
5
Lane, Nikala
5
Morgan, Robert
5
Ngo, Liem Viet
5
Parnell, John A.
5
Percy, Larry
5
Reijonen, Helen
5
Ryan, Damian
5
Thurasamy Ramayah
5
Vrontis, Demetris
5
Walters, David
5
Zupancic, Dirk
5
Adhikari, Atanu
4
Agyapong, Ahmed
4
Cadogan, John W.
4
Crick, Dave
4
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Published in...
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Gabler Edition Wissenschaft
1
Handbook of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing
1
Lehrbuch
1
Long range planning : LRP ; international journal of strategic management
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
Strategic management policy and planning
1
The profit impact of marketing strategy project : retrospect and prospects
1
Working paper / Marketing Science Institute, Research Program
1
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ECONIS (ZBW)
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1
Accelerating growth with strategic innovation : putting market driving into context
Day, George S.
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 341-344
Persistent link: https://www.econbiz.de/10014433608
Saved in:
2
Commentary on formulating strategy from the outside in
Day, George S.
- In:
Long range planning : LRP ; international journal of …
55
(
2022
)
4
,
pp. 1-8
Persistent link: https://www.econbiz.de/10013326847
Saved in:
3
Organizing for marketin excellence
Moorman, Christine
;
Day, George S.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 6-35
Persistent link: https://www.econbiz.de/10011621574
Saved in:
4
Strategic marketing : planning and implementation
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011521528
Saved in:
5
Management strategies and innovation
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011521531
Saved in:
6
Information technology and marketing management
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011521534
Saved in:
7
Knowledge based marketing in twenty first century
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011521535
Saved in:
8
Encyclopaedia of strategic marketing management : planning, implementation and control
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011489914
Saved in:
9
Putting PIMS into perspective : enduring contributions to strategic questions
Day, George S.
- In:
The profit impact of marketing strategy project : …
,
(pp. 28-40)
.
2009
Persistent link: https://www.econbiz.de/10003927211
Saved in:
10
Dynamik im Marketing : Umfeld - Strategie - Struktur - Kultur
Sabel, Hermann
;
Weiser, Christoph
-
2008
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003359324
Saved in:
1
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