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subject:"Strategisches Management"
~person:"Andreasen, Alan R."
~person:"Homburg, Christian"
~subject:"Consumer behaviour"
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Search: subject_exact:"Marketingkonzeption"
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Strategisches Management
Consumer behaviour
Marketing management
69
Marketingmanagement
69
Theorie
29
Theory
29
Beziehungsmarketing
17
Relationship marketing
17
Marketingtheorie
15
Marketing
14
Deutschland
13
Germany
13
Lieferantenmanagement
12
Supplier relationship management
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Marketing theory
9
Konsumentenverhalten
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Kundenbindung
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Physical distribution
8
Strategic management
8
Vertrieb
8
Beziehungsmanagement
7
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Marketing-Mix
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5
Market research
5
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B-to-B-Marketing
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Andreasen, Alan R.
Homburg, Christian
Sheth, Jagdish N.
13
Piercy, Nigel
12
Bruhn, Manfred
11
Pfeffermann, Nicole
11
Wiedmann, Klaus-Peter
11
Kotler, Philip
10
Aaker, David A.
9
Best, Roger J.
9
Cravens, David W.
9
Esch, Franz-Rudolf
9
Hawkins, Del I.
9
Keller, Kevin Lane
9
Spann, Martin
9
Vrontis, Demetris
9
Ko, Eunju
8
Kumar, V.
8
Kuß, Alfred
8
Melewar, T. C.
8
Bauer, Hans H.
7
Gierl, Heribert
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Tomczak, Torsten
7
Bruwer, Johan
6
Chintagunta, Pradeep K.
6
Day, George S.
6
Foxall, Gordon R.
6
Gilmore, Audrey
6
Martin, Kelly D.
6
Mothersbaugh, David L.
6
Rajagopal
6
Schultz, Don E.
6
Smith, N. Craig
6
Verhoef, Peter C.
6
Zeithammer, Robert
6
Alserhan, Baker Ahmad
5
Bang, Nguyen
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Wissenschaftliche Hochschule für Unternehmensführung
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
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Harvard-Business-Manager : das Wissen der Besten
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ECONIS (ZBW)
17
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1
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
2
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
3
Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian
-
2012
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10009514999
Saved in:
4
Marketing management : a contemporary perspective
Homburg, Christian
;
Kuester, Sabine
;
Krohmer, Harley
-
2009
Persistent link: https://www.econbiz.de/10003744558
Saved in:
5
Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian
;
Krohmer, Harley
-
2009
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014012209
Saved in:
6
Was Produkte unverwechselbar macht
Homburg, Christian
;
Staritz, Matthias
;
Bingemer, Stephan
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
12
,
pp. 34-42,55-59
Persistent link: https://www.econbiz.de/10003780488
Saved in:
7
Strategic marketing for nonprofit organizations
Andreasen, Alan R.
;
Kotler, Philip
-
2008
-
7. ed., [Pearson internat. ed.]
Persistent link: https://www.econbiz.de/10003651911
Saved in:
8
Strategic marketing for nonprofit organizations
Andreasen, Alan R.
;
Kotler, Philip
-
2007
-
7. ed.
Persistent link: https://www.econbiz.de/10003517711
Saved in:
9
Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian
;
Krohmer, Harley
-
2006
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003349941
Saved in:
10
Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian
;
Krohmer, Harley
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001418958
Saved in:
1
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