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subject:"Strategisches Management"
~person:"Andreasen, Alan R."
~person:"Kreutzer, Ralf T."
~person:"Narang, Shanker"
~person:"Sabel, Hermann"
~source:"econis"
~subject:"Germany"
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Strategisches Management
Germany
Marketing management
32
Marketingmanagement
32
Marketing
20
Deutschland
13
Strategic management
9
Theorie
9
Theory
9
Consumer behaviour
6
Konsumentenverhalten
6
Competition
4
Distribution channel
4
Nonprofit marketing
4
Nonprofit organization
4
Nonprofit-Marketing
4
Nonprofit-Organisation
4
Vertriebsweg
4
Wettbewerb
4
Erfolgsfaktor
3
Nonprofit management control
3
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3
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3
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3
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2
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2
Unternehmenskultur
2
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2
Bank marketing
1
Bankmarketing
1
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1
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1
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Language
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German
13
English
10
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Andreasen, Alan R.
Kreutzer, Ralf T.
Narang, Shanker
Sabel, Hermann
Bruhn, Manfred
40
Meffert, Heribert
26
Kuß, Alfred
22
Tomczak, Torsten
20
Homburg, Christian
17
Kleinaltenkamp, Michael
14
Reinecke, Sven
13
Backhaus, Klaus
12
Bauer, Hans H.
12
Piercy, Nigel
12
Wiedmann, Klaus-Peter
12
Diller, Hermann
11
Kirchgeorg, Manfred
11
Esch, Franz-Rudolf
10
Fritz, Wolfgang
10
Kotler, Philip
10
Cravens, David W.
9
Drees, Norbert
9
Pfeffermann, Nicole
9
Runia, Peter
9
Berndt, Ralph
8
Fantapié Altobelli, Claudia
8
Pepels, Werner
8
Aaker, David A.
7
Brettel, Malte
7
Krohmer, Harley
7
Albers, Sönke
6
Benkenstein, Martin
6
Day, George S.
6
Geyer, Olaf
6
Jenner, Thomas
6
Meissner, Hans Günther
6
Sander, Matthias
6
Schneider, Willy
6
Simon, Hermann
6
Spiller, Achim
6
Thewißen, Christian
6
Wahl, Frank
6
Ahlert, Dieter
5
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Springer eBook Collection / Business and Economics
4
SpringerLink / Bücher
4
Lehrbuch
3
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Gabler Edition Wissenschaft
1
Globalism and regional economy
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ECONIS (ZBW)
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1
Digitale Markenführung : Dialogmarketing vor neuen Herausforderungen
Kreutzer, Ralf T.
- In:
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. …
,
(pp. 9-35)
.
2015
Persistent link: https://www.econbiz.de/10011308021
Saved in:
2
Global marketing strategy of one of the world's leaders in printing technology, "Heidelberger Druckmaschinen" : a case study
Kreutzer, Ralf T.
- In:
Globalism and regional economy
,
(pp. 211-245)
.
2014
Persistent link: https://www.econbiz.de/10010204513
Saved in:
3
Strategic marketing : planning and implementation
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011521528
Saved in:
4
Management strategies and innovation
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011521531
Saved in:
5
Information technology and marketing management
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011521534
Saved in:
6
Knowledge based marketing in twenty first century
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011521535
Saved in:
7
Encyclopaedia of strategic marketing management : planning, implementation and control
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011489914
Saved in:
8
Praxisorientiertes Marketing : Grundlagen, Instrumente, Fallbeispiele
Kreutzer, Ralf T.
-
2008
-
2., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003583040
Saved in:
9
Dynamik im Marketing : Umfeld - Strategie - Struktur - Kultur
Sabel, Hermann
;
Weiser, Christoph
-
2008
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003359324
Saved in:
10
Strategic marketing for nonprofit organizations
Andreasen, Alan R.
;
Kotler, Philip
-
2008
-
7. ed., [Pearson internat. ed.]
Persistent link: https://www.econbiz.de/10003651911
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