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subject:"Strategisches Management"
~person:"Brønn, Carl"
~person:"Melewar, T. C."
~subject:"Confidence"
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Search: subject_exact:"Reputation von Unternehmen"
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Strategisches Management
Confidence
Corporate reputation
50
Firmenimage
50
Public relations
22
Öffentlichkeitsarbeit
22
Unternehmenskultur
20
Brand management
19
Corporate culture
19
Markenführung
19
Reputation
13
Brand architecture
11
Markenarchitektur
11
Consumer behaviour
9
Konsumentenverhalten
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Brand image
8
Markenimage
8
Corporate Social Responsibility
6
Corporate image
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Corporate social responsibility
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Corporate identity
5
Marketing management
5
Marketingmanagement
5
Communication
4
Image
4
Marketing
4
Strategic management
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Vertrauen
4
Betriebliche Wertschöpfung
3
Celebrity endorsement
3
Celebrity-Werbung
3
Corporate communication
3
Firm performance
3
Higher education institution
3
Hochschule
3
International competition
3
Internationaler Wettbewerb
3
Kommunikation
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English
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Brønn, Carl
Melewar, T. C.
Ternès, Anabel
6
Deephouse, David L.
5
Bang, Nguyen
4
Foroudi, Pantea
4
Kreutzer, Ralf T.
4
Teubner, Timm
4
Adam, Marc Thomas Philipp
3
Barnett, Michael L.
3
Belenzon, Sharon
3
Burke, Ronald J.
3
Chatterji, Aaron
3
Daley, Brendan
3
Esch, Franz-Rudolf
3
Gardberg, Naomi A.
3
Kernstock, Joachim
3
Langner, Tobias
3
Martin, Graeme
3
Newburry, William
3
Runge, Christopher
3
Runge, Christopher A.
3
Tomczak, Torsten
3
Wibral, Matthias
3
Wüst, Cornelia
3
Barry, David
2
Bauhofer, Bernhard
2
Becker, Annika
2
Becker, Kip
2
Devlin, James
2
Du, Shuili
2
Einwiller, Sabine
2
Elmes, Michael
2
Esmaeilpour, Majid
2
Everling, Oliver
2
Firmansyah, Dian Andi
2
Ghosh, Lopamudra
2
Giersch, Judith
2
Gunesekera, Manique
2
Han, Heesup
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International studies of management and organization
2
Journal of business research : JBR
2
Corporate reputation review
1
Corporate reputation review : an international journal
1
Qualitative market research : an international journal
1
Reputation Management
1
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ECONIS (ZBW)
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1
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
2
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
3
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
4
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
5
How does reputation win trust? : a customer-based mediation analysis
Ali, Raza
;
Jin, Zhongqi
;
Wu, Kailin
;
Melewar, T. C.
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 220-239
Persistent link: https://www.econbiz.de/10011734513
Saved in:
6
An investigation of the uses of corporate reputation : a managerial perspective in the Taiwanese pharmaceutical industry
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 357-376
Persistent link: https://www.econbiz.de/10011598521
Saved in:
7
A systems approach to understanding how reputation contributes to competitive advantage
Brønn, Carl
;
Brønn, Peggy Simcic
- In:
Corporate reputation review : an international journal
18
(
2015
)
2
,
pp. 69-86
Persistent link: https://www.econbiz.de/10011473268
Saved in:
8
Corporate reputation risk : creating an audit trail
Brønn, Carl
;
Dowling, Grahame R.
- In:
Reputation Management
,
(pp. 239-255)
.
2011
Persistent link: https://www.econbiz.de/10009271975
Saved in:
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