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subject:"Strategisches Management"
~person:"Ford, John B."
~person:"Katsonis, Nikolaos"
~person:"Kotler, Philip"
~subject:"Nonprofit management control"
~subject:"Werbung"
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Search: subject_exact:"Marketingkonzeption"
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Strategisches Management
Nonprofit management control
Werbung
Marketing management
100
Marketingmanagement
100
Marketing
79
Marketing theory
24
Marketingtheorie
24
Theorie
22
Theory
22
USA
17
United States
17
Strategic management
11
Management
9
Nonprofit organization
7
Nonprofit-Organisation
7
Betriebswirtschaftslehre
5
Business economics
5
Nonprofit marketing
5
Nonprofit-Marketing
5
Online-Marketing
5
Soziomarketing
5
Competitive advantage
4
International marketing
4
Internationales Marketing
4
Internet marketing
4
Social marketing
4
Wettbewerbsvorteil
4
Corporate planning
3
Digitalisierung
3
E-commerce
3
Electronic Commerce
3
Globalisierung
3
Greece
3
Griechenland
3
Nonprofit-Controlling
3
Selling
3
Social Marketing
3
Unternehmensplanung
3
Verkauf
3
Welt
3
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English
16
German
1
Author
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Ford, John B.
Katsonis, Nikolaos
Kotler, Philip
Bruhn, Manfred
25
Kaiser, Harry M.
16
Piercy, Nigel
12
Esch, Franz-Rudolf
11
Pepels, Werner
11
Cravens, David W.
9
Pfeffermann, Nicole
9
Aaker, David A.
7
Percy, Larry
7
Tomczak, Torsten
7
Day, George S.
6
Hackley, Christopher E.
6
Kuß, Alfred
6
Pelsmacker, Patrick de
6
Adeola, Ogechi
5
Homburg, Christian
5
Jain, Amit
5
Keller, Kevin Lane
5
Krohmer, Harley
5
Lambin, Jean-Jacques
5
Lane, Nikala
5
Malik, Garima
5
Narang, Shanker
5
Ryan, Damian
5
Walters, David
5
Yan, Ruiliang
5
Zupancic, Dirk
5
Andreasen, Alan R.
4
Czarnecka, Barbara
4
Dahl, Stephan
4
Didonet, Simone Regina
4
Emrich, Christin
4
Gijsenberg, Maarten J.
4
Hunt, Shelby D.
4
Hülsmann, Michael
4
Ibrahim, Essam
4
Johnson, Jean L.
4
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Published in...
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International journal of electronic customer relationship management : IJECRM
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of technology marketing : IJTMkt
1
Source
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ECONIS (ZBW)
17
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1
Perspectives in marketing, innovation and strategy
Kotler, Philip
(
ed.
);
Roy, Subhadip
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014493451
Saved in:
2
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
; …
-
2022
-
Fourth edition
Persistent link: https://www.econbiz.de/10013480435
Saved in:
3
E-marketing and BPA coordination on business strategy
Katsonis, Nikolaos
;
Sfakianakis, Michael
;
Myloni, Barbara
; …
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 155-169
Persistent link: https://www.econbiz.de/10012105486
Saved in:
4
Advertising agency selection, customer retention and satisfaction factors : an exploratory research in the Greek advertising market
Katsonis, Nikolaos
;
Tsekouropoulos, Georgios
; …
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10012140190
Saved in:
5
Management strategies and marketing operations in Greek tele-companies
Katsonis, Nikolaos
;
Anastasopoulos, Georgios
; …
- In:
International journal of electronic marketing and …
7
(
2016
)
4
,
pp. 335-345
Persistent link: https://www.econbiz.de/10011664554
Saved in:
6
Business process automation in Greek telecommunications companies and marketing strategies
Katsonis, Nikolaos
;
Sfakianakis, Michael
- In:
International journal of electronic customer …
10
(
2016
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011687957
Saved in:
7
Strategic marketing : creating competitive advantage
West, Douglas S.
-
2015
-
3. Aufl.
Persistent link: https://www.econbiz.de/10013480584
Saved in:
8
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10003884100
Saved in:
9
Chaotics : the business of managing and marketing in the age of turbulence
Kotler, Philip
;
Caslione, John A.
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003803407
Saved in:
10
Chaotics : Management und Marketing für turbulente Zeiten
Kotler, Philip
;
Caslione, John A.
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003836897
Saved in:
1
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