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subject:"Strategisches Management"
~person:"Ford, John B."
~person:"Katsonis, Nikolaos"
~person:"Pelsmacker, Patrick de"
~subject:"Griechenland"
~subject:"Internationales Marketing"
~subject:"Werbung"
~type_genre:"Book section"
~type_genre:"Lehrbuch"
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Strategisches Management
Griechenland
Internationales Marketing
Werbung
Marketing management
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Marketingmanagement
9
Marketing
6
Competitive advantage
3
Europa
3
Europe
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India
1
Indien
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International marketing
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Kommunikationsstrategie
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Ford, John B.
Katsonis, Nikolaos
Pelsmacker, Patrick de
Berndt, Ralph
13
Bruhn, Manfred
13
Fantapié Altobelli, Claudia
11
Sander, Matthias
11
Backhaus, Klaus
8
Piercy, Nigel
8
McCarthy, Edmund Jerome
7
Perreault, William D.
7
Büschken, Joachim
6
Homburg, Christian
6
Meissner, Hans Günther
6
Tomczak, Torsten
6
Voeth, Markus
6
Kuß, Alfred
5
Esch, Franz-Rudolf
4
Ibrahim, Essam
4
Kreutzer, Ralf T.
4
Krohmer, Harley
4
Schramm-Klein, Hanna
4
West, Douglas C.
4
Cannon, Joseph P.
3
Cravens, David W.
3
Douglas, Susan P.
3
Gelbrich, Katja
3
Kerin, Roger A.
3
Müller, Stefan
3
Peterson, Robert A.
3
Pfeffermann, Nicole
3
Plinke, Wulff
3
Swoboda, Bernhard
3
Valla, Jean-Paul
3
Zentes, Joachim
3
Abratt, Russell
2
Baines, Paul
2
Bendixen, Michael
2
Benkenstein, Martin
2
Blakeman, Robyn
2
Boenigk, Michael
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Boone, Louis E.
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Brand management in emerging markets : theories and practice
1
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ECONIS (ZBW)
6
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Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
; …
-
2022
-
Fourth edition
Persistent link: https://www.econbiz.de/10013480435
Saved in:
2
Strategic marketing : creating competitive advantage
West, Douglas S.
-
2015
-
3. Aufl.
Persistent link: https://www.econbiz.de/10013480584
Saved in:
3
Self-brand congruity and brand communication
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Brand management in emerging markets : theories and practice
,
(pp. 137-153)
.
2014
Persistent link: https://www.econbiz.de/10010417738
Saved in:
4
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10003884100
Saved in:
5
Marketing communications : a European perspective
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10003386383
Saved in:
6
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
-
2006
-
1. publ.
Persistent link: https://www.econbiz.de/10003263483
Saved in:
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