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subject:"Strategisches Management"
~person:"Ford, John B."
~person:"Kotler, Philip"
~subject:"Werbung"
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Strategisches Management
Werbung
Marketing management
96
Marketingmanagement
96
Marketing
77
Marketing theory
24
Marketingtheorie
24
Theorie
22
Theory
22
USA
17
United States
17
Strategic management
8
Management
7
Nonprofit organization
7
Nonprofit-Organisation
7
Betriebswirtschaftslehre
5
Business economics
5
Nonprofit marketing
5
Nonprofit-Marketing
5
Soziomarketing
5
Competitive advantage
4
International marketing
4
Internationales Marketing
4
Online-Marketing
4
Social marketing
4
Wettbewerbsvorteil
4
Digitalisierung
3
Globalisierung
3
Internet marketing
3
Nonprofit management control
3
Nonprofit-Controlling
3
Selling
3
Social Marketing
3
Verkauf
3
Welt
3
World
3
Absatzplanung
2
Absatzpolitik
2
Controlling
2
Corporate planning
2
E-commerce
2
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1
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Book / Working Paper
13
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Lehrbuch
5
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4
Case study
2
Fallstudie
2
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2
Ratgeber
2
Aufsatzsammlung
1
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Language
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English
12
German
1
Author
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Ford, John B.
Kotler, Philip
Bruhn, Manfred
25
Kaiser, Harry M.
16
Piercy, Nigel
12
Esch, Franz-Rudolf
11
Pepels, Werner
11
Cravens, David W.
9
Pfeffermann, Nicole
9
Aaker, David A.
7
Percy, Larry
7
Tomczak, Torsten
7
Day, George S.
6
Hackley, Christopher E.
6
Kuß, Alfred
6
Pelsmacker, Patrick de
6
Adeola, Ogechi
5
Homburg, Christian
5
Jain, Amit
5
Keller, Kevin Lane
5
Krohmer, Harley
5
Lambin, Jean-Jacques
5
Lane, Nikala
5
Malik, Garima
5
Narang, Shanker
5
Ryan, Damian
5
Walters, David
5
Yan, Ruiliang
5
Zupancic, Dirk
5
Andreasen, Alan R.
4
Czarnecka, Barbara
4
Dahl, Stephan
4
Didonet, Simone Regina
4
Emrich, Christin
4
Gijsenberg, Maarten J.
4
Hunt, Shelby D.
4
Hülsmann, Michael
4
Ibrahim, Essam
4
Johnson, Jean L.
4
Katsonis, Nikolaos
4
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ECONIS (ZBW)
13
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1
Perspectives in marketing, innovation and strategy
Kotler, Philip
(
ed.
);
Roy, Subhadip
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014493451
Saved in:
2
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
; …
-
2022
-
Fourth edition
Persistent link: https://www.econbiz.de/10013480435
Saved in:
3
Strategic marketing : creating competitive advantage
West, Douglas S.
-
2015
-
3. Aufl.
Persistent link: https://www.econbiz.de/10013480584
Saved in:
4
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10003884100
Saved in:
5
Chaotics : the business of managing and marketing in the age of turbulence
Kotler, Philip
;
Caslione, John A.
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003803407
Saved in:
6
Chaotics : Management und Marketing für turbulente Zeiten
Kotler, Philip
;
Caslione, John A.
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003836897
Saved in:
7
Strategic marketing for nonprofit organizations
Andreasen, Alan R.
;
Kotler, Philip
-
2008
-
7. ed., [Pearson internat. ed.]
Persistent link: https://www.econbiz.de/10003651911
Saved in:
8
Strategic marketing for health care organizations : building a customer-driven health system
Kotler, Philip
-
2008
-
1st ed.
Persistent link: https://www.econbiz.de/10003591271
Saved in:
9
Strategic marketing for nonprofit organizations
Andreasen, Alan R.
;
Kotler, Philip
-
2007
-
7. ed.
Persistent link: https://www.econbiz.de/10003517711
Saved in:
10
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
-
2006
-
1. publ.
Persistent link: https://www.econbiz.de/10003263483
Saved in:
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