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subject:"Strategisches Management"
~source:"econis"
~subject:"Public relations"
~subject:"Werbung"
~type_genre:"Book section"
~type_genre:"Company information"
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Strategisches Management
Public relations
Werbung
Marketing management
2,208
Marketingmanagement
2,208
Deutschland
297
Germany
297
Theorie
241
Theory
241
Beziehungsmarketing
229
Relationship marketing
229
Brand management
180
Markenführung
180
Consumer behaviour
176
Konsumentenverhalten
176
Internet marketing
156
Online-Marketing
156
USA
145
United States
145
Marketing
144
Social Web
120
Social web
120
International marketing
97
Internationales Marketing
97
KMU
93
SME
93
Innovation
81
Strategic management
74
Target group
74
Zielgruppe
74
Öffentlichkeitsarbeit
58
Advertising
57
E-commerce
57
Electronic Commerce
57
Marketing theory
56
Marketingtheorie
56
Market research
54
Marktforschung
54
Distribution channel
51
Vertriebsweg
51
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Article
177
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2
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828
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828
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177
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135
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118
Graue Literatur
114
Non-commercial literature
114
Thesis
114
Collection of articles of several authors
104
Sammelwerk
104
Textbook
104
Aufsatzsammlung
74
Bibliografie enthalten
73
Bibliography included
73
Case study
53
Fallstudie
53
Arbeitspapier
48
Working Paper
48
Konferenzschrift
28
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26
Ratgeber
26
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18
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16
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16
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13
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10
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9
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7
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6
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6
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6
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6
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6
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5
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English
103
German
75
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1
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Bruhn, Manfred
9
Esch, Franz-Rudolf
6
Berndt, Ralph
3
Pfeffermann, Nicole
3
Boenigk, Michael
2
Camilleri, Mark Anthony
2
Ergenzinger, Rudolf
2
Krulis-Randa, Jan S.
2
Mahlmann, Carl
2
Schultz, Don E.
2
Topsümer, Füsun
2
Turnbull, Peter W.
2
Valla, Jean-Paul
2
Yarkin, Dincer
2
Abell, Derek F.
1
Ahlers, Grit Mareike
1
Aldás, Joaquin
1
Alvensleben, Reimar von
1
Alvermann, Anke
1
Andersen, Sophie Esmann
1
Andreu, Luisa
1
Araujo, Luis
1
Ashe, Marla
1
Atristain Suarez, Connie
1
Baasch, Stefanie
1
Ballantyne, Ronnie
1
Barbu, Andreea Mihaela
1
Beckmann, Klaus J.
1
Bendig, Tim
1
Berg, Waldemar
1
Berger, Günter
1
Berry, William L.
1
Bondarenko, V. A.
1
Borahima, Bahrun
1
Brinkmann, Mara
1
Brugger, Bernhard
1
Bruhn, Maike
1
Brunner, Christian Boris
1
Bulmer, Sandy
1
Burns, David J.
1
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AMACOM
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
3
Scenarios in marketing : from vision to decision
3
Strategies and communications for innovations : an integrative management view for companies and networks
3
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
3
Advertising in new formats and media : current research and implications for marketers
2
Die Ernährungswirtschaft im Scheinwerferlicht der Öffentlichkeit
2
Die Ökonomie des Sports in den Medien
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
Exploring public relations
2
Handbook of research on effective advertising strategies in the social media age
2
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
2
Kellogg on advertising & media : the Kellogg School of Management
2
Marketing strategy organization and implementation
2
Marketing strategy processes and tools
2
Strategic corporate communication in the digital age
2
Strategy and communication for innovation
2
The evolution of integrated marketing communications : the customer-driven marketplace
2
Using influencer marketing as a digital business strategy
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
AI-driven marketing research and data analytics
1
Advertising theory
1
Aktuelle Entwicklungen im Dienstleistungsmarketing
1
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
Bank- und Finanzmanagement : Marketing - Rechnungswesen - Finanzierung; Reflexionen aus der Praxis; Joachim Süchting zum 60. Geburtstag
1
Behavioral perspectives on strategic alliances
1
Brand management ; Vol. 3
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Bringing technology to market: trends, cases, solutions
1
Building organizational resilience with neuroleadership
1
Business models for strategic innovation : cross-functional perspectives
1
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
CSR und Reporting : Nachhaltigkeits- und CSR-Berichterstattung verstehen und erfolgreich umsetzen
1
Cases on consumer-centric marketing management
1
Celebrity, convergence and transformation
1
Communication and leadership in the 21st century : the difficult path from classical public relations to genuine modern communication management
1
Communication industry in Nigeria : the crisis of publications
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Competitive drivers for improving future business performance
1
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ECONIS (ZBW)
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Use of influencers in different sectors of the economy
Mittal, Shikha
- In:
Using influencer marketing as a digital business strategy
,
(pp. 37-57)
.
2024
Persistent link: https://www.econbiz.de/10014462318
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How influencers can leverage performance in business
Rosário, Albérico Travassos
- In:
Using influencer marketing as a digital business strategy
,
(pp. 58-88)
.
2024
Persistent link: https://www.econbiz.de/10014462321
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Neuroscience marketing : a new age marketing
Tyagi, Shenki
;
Tyagi, Mani
;
Srivastava, Ashish
;
Saluja, …
- In:
Building organizational resilience with neuroleadership
,
(pp. 215-229)
.
2024
Persistent link: https://www.econbiz.de/10014552157
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Artificial intelligence-driven advertising and customer targeting : precision marketing strategies in Zimbabwe
Takunda, Chiwaridzo Option
;
Iyioluwa, Adeyinka Kehinde
- In:
AI-driven marketing research and data analytics
,
(pp. 98-117)
.
2024
Persistent link: https://www.econbiz.de/10014558894
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How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
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6
Leveraging strategic planning to navigate volatile environments
Murillo, Enrique
;
Atristain Suarez, Connie
- In:
Creating Economic Stability Amid Global Uncertainty : …
,
(pp. 189-217)
.
2023
Persistent link: https://www.econbiz.de/10014448324
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Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
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8
Marketing communications strategies for public transport organisations
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Public Sector Marketing Communications Volume I : …
,
(pp. 41-68)
.
2022
Persistent link: https://www.econbiz.de/10013415059
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9
Innovation orientation, marketing capability, dynamic capability, and performance
Borahima, Bahrun
;
Noermijati, Noermijati
;
Hadiwidjojo, …
-
2022
Persistent link: https://www.econbiz.de/10013197628
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10
Blurring the lines : how social media managers transform business communication
Nowak, Rosemarie
;
Rudeloff, Christian
;
Pakura, Stefanie
- In:
Conference proceedings Trends in Business Communication 2020
,
(pp. 129-148)
.
2021
Persistent link: https://www.econbiz.de/10012662511
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